What Is An Office?: TEC’s campaign to understand the evolving office space needs

What Is An Office?: TEC's campaign to understand the evolving office

The year-long pandemic hit crisis has sparked a much-needed critical debate about office space. More importantly what constitutes an office. The leading premium flexible workspace provider across the Asia Pacific and the Middle East, The Execute Centre (TEC), has launched its innovative campaign “What Is An Office”. The campaign is built to understand the elements of a dynamic and productive workspace.

With 4 product videos and a brand video, the campaign examines the view of the workforce in understanding the role of an office and asks the central question – “What Is An Office?”  The videos beautifully capture the importance of a multipurpose office is of fundamental importance for a positive work environment and an agile working practice.

“The break from office has pushed people to reconsider what they require to create a positive working environment. People are waking up to the fact that an office should be more than four walls around a desk.  – it is a space which fosters collaboration, communication and creativity,” said Paul Salnikow, TEC Founder and CEO. “While human interaction proves to be crucial for work and life, people are also keen to enjoy variety in work options, the future of work is shifting from purely remote to a hybrid model. Flexibility is key in future workplace strategies because the choice has become an invaluable asset; people want to choose to access workstations, meeting rooms and breakout areas when they need it, and corporations are realizing that incorporating a flexible element can also positively impact their bottom line.”

TEC has reported a dramatic increase of the need for flexible lease terms, robust technological infrastructure and internet connectivity for virtual get-togethers, as well as spacious event venues to host socially distanced conferences, and even on-demand passes to support their remote working teams. A whitepaper report will also be released for free public download on the campaign website that looks into the history and future trends of space development, plus TEC’s approach to office design strategy.

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