McDonald’s India has appointed NTR Jr as its brand ambassador to promote its McSpicy Fried Chicken range. The brand has launched a new TV commercial, featuring the actor, under the theme #DontExplainJustShare to highlight its offerings of McSpicy Chicken Sharers in sharing buckets.
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McDonald’s India Signalling Strong Presence with NTR Jr as Brand Ambassador
McDonald’s India (West and South) has announced NTR Jr. as its brand ambassador for its signature McSpicy Fried Chicken range. NTR Jr., a popular face in the Tollywood industry, has been roped in to endorse the brand’s new TV commercial concept entitled #DontExplainJustShare. The ad campaign, which was conceptualized by DDB Mudra, features NTR Jr. showcasing his playful and whimsical side, driving the message of sharing with the new offering of the marquee chicken range, McSpicy Chicken Sharers.
The new offering of McSpicy Chicken Sharers is served in sharing buckets for families and friends to enjoy the experience without the need for any explanations. The campaign aims to grab attention from a younger audience and families alike who enjoy sharing the McSpicy Chicken with each other. The ad campaign features NTR Jr.’s charm and quirky style, complementing the brand well.
McDonald’s India’s Chief Marketing Officer, Arvind R.P., expressed his excitement in having NTR Jr. as the brand ambassador, stating that his relatability, charisma, and youthful personality blend well with the brand’s vibrant image. He believes that this new campaign will resonate with the brand’s fans, showcasing the joy of sharing their delicious McSpicy Fried Chicken with their loved ones.
NTR Jr. shared his excitement in joining the McDonald India family as their brand ambassador and spoke about the collaboration, sharing, and campaign speaking volumes about #DontExplainJustShare spirit.
DDB’s Chief Creative Officer and Executive Director, Rahul Mathews, stated that the collaboration with NTR Jr. intends to change how consumers look at fried chicken, while making sure NTR Jr.’s inimitable style is evident in the communication.
Overall, the brand’s launch strategy with NTR Jr. as the face of their new offering has been a powerful move in cementing McDonald’s presence in the market while presenting a positive face with an entertaining and heartfelt campaign.
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McDonald’s India announces NTR Jr as its brand ambassador
McDonald’s India (West and South), has taken a power-packed leap by signing the Young Tiger of Tollywood, NTR Jr as its brand ambassador, who recently made the entire world dance to the tune of Oscar-winning ‘Naatu-Naatu’. The brand has launched an action-packed TV commercial conceptualized by DDB Mudra, featuring the mass super star wherein he is seen driving the message #DontExplainJustShare in his quintessential cheeky style.
The brand has reimagined the offering of its marquee chicken range – McSpicy Fried Chicken by introducing the ‘McSpicy Chicken Sharers’ in first-time ever sharing buckets. The brand film highlights this proposition of ‘just sharing’ the McSpicy Chicken with everyone without any need for explanation, as the delectable spicy flavour must be experienced by all.
This latest TV commercial features a delightful surprise with the actor in a playful and whimsical setting. With a touch of magic and a cheeky remark, NTR Jr perfectly captures the essence of the #DontExplainJustShare theme of the new offerings. (In the TVC, he is seen tinkering with the moon charismatically to make sure his favorite McDonald’s store remains open so that he can keep devouring the McDonald’s McSpicy Chicken sharers with his friends. In the other one, he takes down a thug without giving up his meal and at the same time ends up sharing the McSpicy Fried Chicken with the ruffian.)
Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South), said, “We are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family.”
NTR Jr said, “I’m happy to join McDonalds’s (W&S) as their brand ambassador for McSpicy Chicken Sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy Chicken Sharers campaign speaks volumes about this spirit – #DontExplainJustShare .”
Rahul Mathew’s, Chief Creative officer and Executive Director, DDB added, “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy Chicken Sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”
Customers from the South can now treat themselves and their loved on to the crispy coated chicken marinated in unique flavorful spice with McSpicy Chicken Sharer buckets. In keeping with its belief of ‘Real Food, Real Good,’ McDonald’s India is committed to providing its customers with high-quality food made from real ingredients. The McSpicy Chicken Sharers offers a bucket of scrumptious bone-in chicken that has no artificial colours, no artificial flavors, and no added MSG. McSpicy Chicken Sharers is available at McDonald’s India restaurants in South India for dine-in and drive-thru and on the McDelivery®️ app for delivery, takeaway, and on-the-go consumption.
Watch the campaign here:
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