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NESTLÉ PURINA PetCare introduces nutritious products for pets in India

MediaInfoline January 30, 2018

NESTLÉ PURINA® – a global leader in pet care, with an 80-year history of making some of the most popular and trusted dog and cat foods, has launched PURINA® SUPERCOAT™ with SMARTBLEND – a premium dog food in India. The SUPERCOAT™ range of complete and balanced food offers a wholesome combination of high quality natural ingredients free from added artificial colours, flavours or preservatives. With the launch of SUPERCOAT™, PURINA® drives pet nutrition forward by providing high-quality, nutritious pet products that help enrich a pet’s life.

With estimated 19 million pets, the pet food industry in India shows huge potential and is expected to double in size in the next five years. There is an increasing awareness about pet nutrition largely driven by increasing digitization making it easier to gain knowledge and owing to the great efforts by leading veterinarians across the country. NESTLÉ PURINA® PetCare aims to enrich lives by providing high quality nutrition for pets around the world, including India.  With the launch into the Indian market, NESTLÉ PURINA® PetCare will be investing for the long term and aims to have a robust portfolio of its global brands to meet the needs of all cats and dogs.

Commenting on the SUPERCOAT™ launch, Mr. Varindra Sewak, Managing Director, PURINA® PetCare India Pvt Ltd, said, “For over 80 years NESTLÉ PURINA® PetCare has been providing high quality, accessible and complete nutrition to meet the needs of pets all over the world. With the launch of SUPERCOAT™ in India we kick start our mission to raise the standards for pet nutrition. Pet owners in India are becoming increasingly aware and focusing on providing best nutrition for pets to ensure their health and wellbeing. This has fueled the demand for high quality, specialized pet food. We will bring our global portfolio to India to cater to these consumers and become a significant player in the rapidly growing pet food category.”

SUPERCOAT™ is the first PURINA® brand to be launched in the India market right now.  Made with real chicken and natural ingredients, SUPERCOAT™ is a range of dog food expertly crafted by nutritionists to meet a dog’s unique needs and deliver a visible difference in the health of dogs throughout their life.  Available in four variants- Puppy All Breeds, Adult All Breeds, Small Breed Adult and Adult Healthy Weight, SUPERCOAT™ offers a full range to ensure complete and balanced nutrition for different lifestages and lifestyles.

The pet food category is largely dominated by the Premium Dry Dog Food segment. This creates a strong opportunity for PURINA® to enter this segment with nutritionally superior and great tasting products.

Created by PURINA® pet nutrition experts, PURINA® SUPERCOAT™ range promises precise, tailored nutrition for whole body health of dogs that you can see.


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