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Sirona marks Daughter’s Day with the launch of First Period Kit

MediaInfoline September 29, 2020
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Adolescence is often the most difficult time as young individuals are caught in a whirlpool of physical and emotional changes, without anyone approachable enough to guide them. This leads to self-doubt, confusion and even serious self-esteem issues and is particularly problematic for young girls who also have periods to deal with. As a first step to solve this unaddressed period and puberty fiasco, Team Sirona, the maker of PeeBuddy, has launched the First Period Kit this Daughter’s Day. Curated with care, it is India’s first comprehensive period kit that has all a young girl needs to understand and manage periods in an healthy, unapologetic manner.

The kit has the Sirona First Period Booklet, designed specially for her to keep her informed about the changes in her body and the onset of periods. It has Sirona’s Flow Catchers box that holds an assortment of rash-free and biodegradable coloured pads, tampons and panty liners. For her period cramps, Sirona has added a pack of 100% herbal hydrogel-based pain relief patches that she can use on the go! The kit has a period calendar that helps her keep track of her period cycles. Then there is India’s 1st 100% herbal anti-chafing rash cream by Sirona that safely heals inner thigh rashes. To help her stay on top of hygiene, it has Sirona’s intimate wipes and intimate wash. It doesn’t end here; Sirona has added its oxo-biodegradable disposal bags to offer her a hassle-free and discreet way of sanitary waste disposal.

Moreover, as a gesture of love and support, Sirona has designed and added a #PeriodStrong certificate to the kit to boost her self-confidence. This she can get signed by two of her best friends when she gets her first period.

Commenting on the launch, Deep Bajaj, the Founder and CEO of Sirona, “Children, particularly young girls entering puberty suffer a lot due to lack of conversation around periods and puberty. Due to lack of context, the onset of periods mostly turns out to be a rude shock for them! Thus for them, Sirona has put together comprehensive information, honest advice and real solutions in the First Period Kit. With this initiative, we not only aim to help thousands of young girls in their growth journey, but also urge parents to talk to their children for their well-being.”

Sirona stands for solving unaddressed intimate and menstrual hygiene issues with our unique category defining products. Keeping the legacy going, we have taken on yet another issue – lack of a comprehensive solution for young girls as they step into menstruation.

According to a 2016 study, ‘Menstrual hygiene management among adolescent girls in India’, about 50% of the girls did not know about menstruation until the onset of their periods. Being clueless about the bleeding and the pain and many even considered it as a fatal disease. Sirona recognizes that this doesn’t stop here, but goes on to shape negative perceptions about menstruation and about womanhood. Sirona First Period Kit aims to break these perceptions, by answering unaddressed questions and associating strength with periods.

 

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