TLDR: Snickers has been announced as the Official Hunger Partner for the Ladakh Marathon 2025, fueling over 6,600 runners at the high-altitude race. Mars Wrigley India’s initiative included on-ground presence, hydration points, engaging experiences, and a digital #Snickershead Challenge to celebrate endurance and camaraderie.
Mars Wrigley India proudly announced Snickers® as the Official Hunger Partner of the Ladakh Marathon 2025, fueling over 6,600 runners from across the globe at one of the world’s toughest and highest-altitude races. Staged at more than 11,500 feet in Ladakh’s dramatic mountain ranges, the marathon was not just a sporting event, but a true test of endurance, resilience, and spirit.
From the iconic Khardung La Challenge to the ultra-distance Silk Route Ultra, and the full and half marathons in Leh, every format of the 12th edition demanded extraordinary grit. Snickers® matched that spirit with a strong on-ground presence from being part of every runner’s official kit to fueling athletes at Snickers-equipped hydration points and finish areas. Beyond fueling runners, Snickers® also created engaging experiences for participants and supporters alike with prominent banners at Khardung La top, “What Fuels You?” walls at bib counters, celebratory photo booths, and digital storytelling that showcased moments of determination and camaraderie.
Himanshu Gupta, Strategic Demand Manager, Mars Wrigley India, said: “The Ladakh Marathon is more than a race, it reflects human grit at extraordinary altitudes, where every breath and every stride is a triumph. We know hunger strikes hardest when you push your limits. By fueling this community of high-altitude heroes, we celebrated not only endurance but also the spirit that unites runners from across India and the world.”
Chewang Motup, Founder of Rimo Expeditions and Ladakh Marathon Race Director, said: “What began in 2012 as Ladakh’s gift to the world has become one of India’s premier races. The Ladakh Marathon has grown on the strength of its runners, its people, and the support of our partners, and it continues to showcase both endurance and resilience at the highest level”
To extend the celebration online, Snickers® launched the #Snickershead Challenge, encouraging participants and fans to share marathon moments with @SnickersIndia. The challenge saw enthusiastic entries, with runners posting inspiring stories and images from the course.
With its unmatched scale, altitude, and global prestige, the Ladakh Marathon 2025 became a spectacular showcase of performance and perseverance — values that Snickers® proudly fueled, one bar at a time.
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