Spotify has launched a new campaign ‘Discover on Spotify’, highlighting the many ways listeners can discover new music and artists on the platform. At the heart of the campaign are three fan-favourite features: Daylist, a playlist that adapts throughout the day based on listening habits; Song Radio, which keeps the music going with tracks that match the mood and sound of a song you love; and Mixes, personalised playlists built around individual tastes. Together, these features make it easier for listeners to explore new music while staying connected to the sounds they already enjoy.
Built around the idea that some of the world’s greatest discoveries started with curiosity, the campaign draws a playful connection between iconic historic discoveries and the everyday joy of finding something unexpected on Spotify. Across three films, historical figures are reimagined alongside present-day listeners as they stumble upon a Spotify feature, bringing two discoveries together in the same moment. Each film ends with the campaign’s call to action: ‘Aap bhi Karo Discover Spotify Par?’
Watch the campaign films here:
Available in Hindi, Tamil, Telugu, and Malayalam, the campaign reflects the breadth of listening habits across India, while showcasing how Spotify helps listeners explore new music, artists and genres in ways that feel personal, intuitive and relevant to them.
