, India’s premier fitness bike brand, rebrands itself itself as Rebrands as, India’s premier fitness bike brand has rebranded itself as The firm’s rebranding is a result of its acquisition by the fitness company Cult.Fit. has taken this step to cement the completion of its transformation into one of the finest fitness convenience brands in the country.

Speaking on this major brand transition, Dinesh Godara, CEO, said, “As acquired by, we want to create a uniformity aligned with the mother brand and it is reflected through the new brand name and logo. is your pursuit of fitness at the convenience of your home. The objective behind rebranding is that we want to identify ourselves as a part of and further our credibility amongst users. Since last year, we have established ourselves as a premier fitness bikes brand and with the current acquisition, we have become a pool of one of the most diverse and trusted fitness companies in the country. The aim is to continue to bring fitness to every household and fulfill our vision of a healthier India.”

The home fitness equipment brand, is focused on providing high-end fitness bikes in different regions of the country. With free delivery and installation services, the brand offers complete guidance and assistance to its customers to commence their fitness journey. It also offers a 1-year warranty and 10-day free trials to ease the decision-making for fitness enthusiasts. The aim is to promote fitness and healthy habits amongst the masses.

TREAD is a connected fitness platform that aims to integrate different forms of workouts and fitness content into a hardware/ product to bring out the best in people. It aims to bring holistic yet challenging workouts in an accessible and efficient format, along with a community to incorporate fitness as a part of the everyday lifestyle. It intends to create innovation in everyday home fitness, encouraging people to come together as a community and create a sense of togetherness, motivating and inspiring each other towards a fitter and better tomorrow. With expert trainers that not only train you, but push you and motivate you to be a better version of yourself, with content that not only educates you, but allows you to try new and different formats every day allowing you to experiment with fitness in a tap, and with technology that connects you, drives you and brings you the experience of a lifetime, all at once – YOU ARE IN FOR A RIDE!

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