TLDR: Ujjivan Small Finance Bank launched its ‘Ganesh Utsav 2025’ campaign in Maharashtra, featuring six initiatives blending digital innovation with traditional celebrations to strengthen community ties.
Ujjivan Small Finance Bank today announced the launch of its ‘Ganesh Utsav 2025’ campaign, a multi-initiative program designed to foster community connection during Maharashtra’s most cherished festival.
The campaign, running from 27 August to 1 September, spans six unique initiatives across West region branches, blending digital innovation with traditional celebrations. Under the unifying theme of #OneBankOneUjjivan, employees, customers, and local communities will come together to celebrate the spirit of Ganesh Utsav.
Commenting on this initiative, Lakshman Velayutham, Chief Marketing Officer of Ujjivan Small Finance Bank, said, “Ganesh Utsav is a time of unity and joy. Through our Ganesh Utsav 2025 campaign, we aim to combine the richness of Maharashtra’s traditions with modern engagement platforms. From QR-enabled darshan experiences to on-ground cultural activities, each initiative has been designed to bring communities closer and celebrate togetherness.”
Campaign highlights:
This multi-channel engagement ensures inclusivity across audiences, from newspaper readers to neighbourhood societies, while strengthening Ujjivan’s presence during one of Maharashtra’s most significant cultural celebrations.
