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UST Global launches its new logo and changes the name to UST

Madhushree Chakrabarty January 20, 2021
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Digital transformation and solutions company, UST Global changes its entire brand identity including rebranding the name to UST. The company has also launched its new logo and revamped the official website. The complete rebranding is aimed at reaffirming the position of the company as the industry leader, its innovation, commitment to client success, unique people, and nimbleness. The new brand will have a consolidated identity of all of its subsidiaries and key sub-brands under one UST unified brand.

UST (earlier UST Global), as a brand has always trusted technology’s power for a new better future. The revamped brand has come up with a new theme of Boundless Impact showing how it empowers its clients with its deep knowledge and technical expertise in experience design, data, artificial intelligence, and automation.

“The rebranding reinforces UST as a leader in Digital Transformation and Innovation. We believe our work creates positive ripple effects reaching far beyond the scope of the work- improving the lives of customers, end-users, and society at large,” said Krishna Sudheendra, Chief Executive Officer, UST, “As a digital transformation company at the forefront of an evolving business landscape, we are delivering breakthrough services to our clients, helping them transform their businesses. This new brand accurately reflects UST at the front line of innovation, partnership, and nimbleness in the face of change.”

“At the heart of this rebrand is our desire to reflect the company’s evolution since day one,” added Leslie Schultz, Chief Marketing Officer, UST, “The time is right to modernize, streamline, and simplify our brand. We understand our clients’ needs, and together we design,  chart, and engineer their path to tomorrow. Because we know each challenge is unique, we help our clients bring their vision to life through a personalized, co-creative process. At UST, our client’s journey is our journey.”

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