India’s leading MarTech network, Wondrlab has obtained Neon – a leading performance marketing agency. Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads.
This initiative is especially necessary for building a first-party digital landscape to survive in a cookie-less future. Moreover, this acquisition strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetization.
“The ambition to build India’s first Network is exciting, to say the least. The singular focus on delivering on the full funnel seamlessly is exciting. What is even more exciting is the ability of the Group to have real skin in the game,” said Meher Patel
“Meher and his team share our passion for building incredible solutions that straddle both products and service. As the teams come together, it will help us deliver a seamless full-funnel experience for our clients. Super exciting,” said Saurabh Varma, Founder & CEO
“The only way to deliver on the full-funnel promise is to have incredible leadership and deep specialization. The balance between great storytelling and delivering performance has to go hand-in-hand. Beyond that, the chemistry and the human connection are critical. That is what we have focused on through the acquisition phase. Wondrlab wishes a warm welcome to the entire Neon family,” says Rakesh Hinduja, Co-founder and Managing Partner at Wondrlab.
While sharing thoughts on acquisition Yesha Shetty, Co-Founder of Neon, says“As a creative leader focused on performance, I look forward to learning how Wondrlab teams create magic through a deep understanding of human behaviour. And I look forward to adding my own specialization to making the same thinking relevant and performance worthy. There is so much for us to accomplish together.”
