Aura World, a leading Gurugram-based realty player, has announced the appointment of Jayanta Ghosh as its new Head of Marketing, strengthening the leadership team. Jayanta is a seasoned marketing and communications leader with more than 20 years of experience across India’s most respected real estate brands, including AIPL, M3M, Bestech, Tribeca, Emaar India, Bates CHI & Partners and Enseigne.
Jayanta holds an MBA in Advertising & Marketing and specialises in end-to-end marketing strategy, blending brand positioning, ATL/BTL planning, digital ecosystems, product narrative and sales alignment into cohesive launch engines. Over his career, he has successfully launched more than forty gated residential communities across NCR’s most competitive micro-markets, and his work has played a meaningful role in shaping Gurugram’s emergence as a hub for future-ready residential developments.
At Aura World, Jayanta will oversee the integrated marketing function, driving brand storytelling, consumer engagement, digital ecosystems, and ATL/BTL campaign planning for upcoming projects. He will lead marketing, brand positioning and integrated launch communications as the company prepares as the company prepares to scale its portfolio of premium and luxury residential developments in Gurugram.
Shyamrup Roy Choudhury, Founder and Managing Director, Aura World, said, “At Aura World, we are shaping a new vocabulary of luxury living for India. Jayanta’s two decades at India’s leading real estate brands bring immense value to our organisation. His deep understanding of market dynamics, consumer behaviour and brand building makes him an ideal fit for our growth ambitions. We welcome Jayanta to the leadership team and look forward to a collaborative journey that deepens Aura World’s promise of design-led, quality-centric and meaningful living.”
Jayanta Ghosh, Marketing Head, Aura World, said, “I am humbled and excited to join Aura World at a moment when the definition of home is expanding beyond physical space to wellbeing and purposeful living. My two decades of career have taught me that successful marketing blends clarity, product truth and empathetic storytelling. At Aura, I see an opportunity to translate design into narratives that connect with modern urban families, and to build launch engines that align brand promise with lived experience. I look forward to working with the team to create homes that deliver lifestyle and long-term value.”
With Jayanta’s appointment, Aura World further strengthens its leadership bench at a defining moment in its growth journey. The developer remains committed to creating communities that prioritise lifestyle, design integrity and long-term value, and this leadership addition marks another step forward in its journey to redefine modern living in India.
