TLDR: YES SECURITIES has launched ‘What’s your Investyle?’, India’s first Snapchat AR Lens by a BFSI brand, to engage Gen Z with financial awareness and promote its OMNI app through an interactive and shareable experience.
YES SECURITIES, a subsidiary of YES BANK, has announced the launch of ‘What’s your Investyle?’ an interactive Snapchat AR Lens, set to go live on Friendship Day (August 3, 2025). This is the first time a BFSI brand in India is leveraging Snapchat’s AR platform to drive financial awareness among younger audiences in a format they love—fun, social, and highly shareable.
The filter helps users discover their Investyle—such as the Bold Tiger or the Cautious Turtle—each representing a distinct investment style and risk appetite. It encourages users to tag friends, share their results, and engage in friendly conversations about money, behaviour, and investing.
This latest campaign is part of YES SECURITIES’ ongoing commitment to making finance more accessible, inclusive, and engaging for India’s youth. From promoting personalized investing through the OMNI app with the Invest Karo Apne Style Me campaign, to encouraging women to start their financial journeys through the #ExtraordiNARI initiative, the brand has consistently pushed for inclusion. Its Wonga Wits financial literacy program aims to reach one million students by FY28, while The Wize Whispers brings money concepts to life through comics, quizzes, and characters like Mr. Turt—making finance fun for first-time investors.
Amit Bhandare, Head – Marketing and Corporate Communications, YES SECURITIES, shares, the ‘What’s Your Investyle?’ campaign is a strategic initiative to engage with the Gen Z audience by aligning with their digital behaviour and personal expression. Through this campaign on Snapchat, we aim to create meaningful awareness about our newly launched OMNI App, which empowers users to invest in a manner that is intuitive, seamless and reflective of their individual style.”
With What’s your Investyle, YES SECURITIES is meeting Gen Z where they are—on digital platforms and in moments that matter to them. The campaign reflects the brand’s evolving communication strategy that blends financial awareness with digital innovation and cultural relevance.
Try the ‘What’s Your Investyle?’ Lens (Live from August 3): https://t.snapchat.com/KZ3jGeX3
How to Try It:
Scan the Snapcode → Discover Your Investyle → Share → Tag Friends → Learn More About OMNI
