ZEE Biskope rejoiced Camera Day by launching its first-ever virtual talent hunt of Bhojiwood – Talent Camera Action. The campaign provided the viewers a platform to showcase their talents and received an overwhelming response of over 10K entries in just 8 days. The marketing drive yielded a high ROI with a 17% increment in channel reach on the telecast day over the previous two weeks (BARC; BnJ; CS2+, Mon, 29 June 2020, Reach%). Also, the drive was appreciated with 1 Gold, 1 Silver & 2 Bronze at multiple national & international award forums.
Not just this, ZEE Biskope is launching Talent Camera Action Season 2 on 29 June – Camera Day. Viewers can record a 1-minute video of their talent in dancing, singing, acting or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829134 between 29 June & 11 July. The shortlisted entries will be judged by popular Bhojpuri celebs and winners will be announced.
For the first time ever, a channel’s Marketing initiative is facilitating a ticket to Bhojiwood. 1 winner from each category viz. Music, Dance, Acting & Special Talent will get a direct entry into Bhojiwood by featuring in ZEE Biskope Originals. Also, the best entries from every category will also be featured on ZEE Biskope Television & Social platforms and receive a special edition gift hamper from the brand. The videos will be showcased along with the mega winner announcement on Sunday, 18 July between 12 noon & 6 pm.
ZEE Biskope has roped in popular Bhojpuri celebrities – action star Yash Kumar& glamour queen Nidhi Jha as the flag bearers of the campaign.
Speaking on this initiative, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL) said, “Camera Day is a western concept which didn’t have much of a popularity in the region. However, starting last year, ZEE Biskope curated the occasion with apt hyper-local quotient that made it not just relevant but even novel for the Bhojpuri audience. The appeal of such novelty evidenced by the overwhelming response received on its debut, motivated us to launch the second season.ZEE Biskope’s viewer engagement drives have witnessed big brands partnering in the past. With a grander scale, this season of Talent Camera Action will definitely offer wider scope of brand integrations for advertisers to reach out to their relevant audience in the Bhojpuri market.”
Amarpreet Singh Saini, Sr. Vice President, Bhojpuri Cluster added, “Talent Camera Action season 2 brings two major scale-ups: the gratification of an entry into Bhojiwood& the association of popular Bhojpuri celebs Yash & Nidhi. This is in appreciation of the plethora of talented young individuals in the region who look up to such an opportunity, shelving the limitation in their resources. At ZEE Biskope, we believe in engaging with our viewers to an extent that they feel the ‘apnapan’ with the brand rather than being a mere consumer of commoditized offerings. The brand will remain true to its commitment on extending its entertainment offering beyond the magic of movies.”
