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ALTBalaji offers 70+ Indian originals at only Rs. 180 for six months

Shreoshree Chakrabarty December 30, 2020
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With the launch of its magnum opus web series Paurashpur, ALTBalaji wraps up 2020 on a grand note as it introduces a Half-yearly Subscription Pack for its viewers. Audiences can access ALTBalaji’s multi-genre content library with the new pack that is introduced by the platform priced at Rs. 180 for six months. Being the country’s most affordable platform serving 70+ Indian originals, the new package comes with the messaging #LessIsMore and ALTBalaji’s strategy of massifying the content.

At an affordable price of 0.80 paise per day and Rs. 300 for an annual subscription, ALTBalaji continues to deliver the best entertainment to its viewers. The audience can save more with the six-month pack priced at only Rs 180 as the three-month subscription is priced at Rs. 100.

Commenting on the new subscription offer, Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms Ltd. said, “With the new year, we at ALTBalaji, are now setting our sight on the next leg of India’s streaming story. We want to lay our focus in serving the emerging young audiences in addition to capturing the smaller cities and towns. With affordability as one of our core drivers we want to go deeper across the under-penetrated markets in India and our pricing strategy demonstrates the same. The content pipeline for 2021 is also segmented such that it suits the diversity of taste and preferences of our viewers.”

One of the few homegrown success stories in the OTT video streaming category, ALTBalaji continues to be a leader in the original Hindi SVOD space. The shows coming on the OTT platform appeal across genres and segments ranging from thriller, drama, romance, to horror and comedy. The analytics team of the platform has made demographic and sociographic segments of the interests of the audiences for each show that is presented on the platform or is in the pipeline.

Subscription processes have been made convenient for the consumers, by the OTT platform’s strategic alliance with payment gateways like Paytm, Amazon Pay, PayPal, and PayPoint India. A broader and newer set of audiences can access ALTBalaji’s extensive library through these partnerships.

Multiple shows such as Bang Baang, Apharan 2, PuncchBeat Season 2, Crashh, The Test Case 2, Broken But Beautiful 3, The Married Woman, Hello Ji, Dev DD Season 2, Hum se Humsafar, Class of 2020 Season 2 and several others are in the pipeline for the new year. The audience can binge-watch, each of these new shows is high-octane dramas.

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