DHL, the leading logistics company has launched a new campaign celebrating the release of the new James Bond film, No Time To Die its longstanding partnership with the same.
Showcasing the essence of excellent delivery services, there is a TV commercial, at the heart of the campaign that pays homage to the iconic film franchise. This is the fifth time DHL has provided transport and logistics solutions to James Bond.
The commercial features the iconic Aston Martin DB5 that was driven by Ben Collins, Bond stunt driver, who worked alongside Pete White, the assistant stunt coordinator of No Time To Die. Shot by award-winning director Adam Berg at Smuggler, the ad also boasts No Time To Die’s Linus Sandgren as Director of Photography. The creative concept was developed by DHL’s lead agency 180 Amsterdam.
Sandeep Juneja, VP- Sales & Marketing, DHL Express India said, “This is our fifth year of association with the legendary James Bond franchise. It’s a brand of movies that each of us have grown up watching and admiring, decade after decade. The message we wish to drive through this association is that just like Bond when it comes to logistics, DHL is the provider of choice you can rely on even if the mission is unusual or complex.”
There has also been a 360-degree marketing campaign, in addition to the TV commercial which will be aired on the leading television networks has been planned to promote the partnership. 22 personalized DHL delivery vans with James Bond branding, as part of the on-ground promotion, have been deployed across the nation to promote DHL’s partnership with the celebrated movie franchise.
Juneja added, “We are excited to unveil the India leg of the campaign which is sure to reach out to and connect with Indian fans and customers alike while driving home the message that DHL Express delivers each time.”
Directed by Cary Joji Fukunaga, No Time To Die stars Daniel Craig, who returns for his fifth and final film as Ian Fleming’s James Bond.
