Offering a subscription at 25% discount to over 250 million users of PhonePe, a digital payments platform, EPIC ON has partnered with it. Premium OTT platform owned by IN10 Media Network, EPIC ON’s diverse mix of multiform content across genres and formats is available to PhonePe users for just INR 299 for six-months and for INR 499 for an annual subscription.
The digital wave that had just started blowing, all of a sudden with the country being hit by a pandemic lead to a sudden unprecedented surge in the demand for digital and OTT content. The digital entertainment sector in India had already made new inroads, with the introduction of new digital technologies at a lower cost. Over the last two years, the OTT industry grew by a whopping 240 per cent between 2016 and 2019, eclipsing India’s film industry in size.
Sourjya Mohanty, Chief Operating Officer – EPIC ON, commented, “Having seen the exponential rise in demand for digital entertainment content and digital payment solutions across India, we are excited to partner with PhonePe to leverage their subscription payment features. This will allow our users to utilise their option of easy payments while providing a 25% discount for enjoying our premium content while subscribing from the PhonePe platform.”
Ankit Gaur, Director of Business Development at PhonePe said, “In the current times, we have seen a rising demand for quality digital entertainment options that can be enjoyed from the safety of home. In line with this, we launched the Subscriptions category in April this year. Our collaboration with EPIC ON is another important step in providing our users with a seamless way to buy subscriptions at attractive prices. We are working to add more such entertainment options to our platform in the future.”
So, for the users of PhonePe, all you need to do is log in to the PhonePe app and then go to the Recharge & Pay Bills section to purchase a subscription. After this, they need to go to the Subscriptions category and select EPIC ON and finally they can pay for their subscription using UPI/Debit or Credit Card/PhonePe Wallet.