ZEE Biskope launches the second season of Kamariya Kare Hip Hop, starting from 18th September onwards on the occasion of Dance Day. The second season of Kamariya Kare Hip Hop comes after a successful season 1, which also received several industry awards and accolades at National & International levels, encouraging viewers to rejoice in Bhojpuriyat with full gusto and revving up their spirits.
Through Kamariya Kare Hip Hop, the channel seeks to boost their spirits by letting go of all inhibitions and freely express themselves through dance while inviting others to join the fiesta.
There are exciting prizes to be won at the end of the campaign. The Winner gets Rs. One Lakh, the 1st Runner-up gets Rs. Fifty Thousand and the 2nd Runner-up gets Rs. Twenty-Five Thousand. There are 15 Smartphones to be won as special appreciation! Adding to fanfare, ZEE Biskope will showcase all the 18 winning videos on their channel.
On the grand initiative, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL) said, “In these times of uncertainty, entertainment has turned out to be a huge sigh of relief. It has provided a window of expression for viewers to showcase and stage their passions and uplift their emotional spirits. Kamariya Karen Hip Hop, our specially curated engagement drive, is a unique endeavour to cater to these aspirations of our audience. Given the monumental response last year and the novelty brought forward in the second season, this is expected to drive exceptional engagement serving as a great opportunity for advertisers to connect with their audience especially the youth.”
Speaking on the initiative, Amarpreet Singh Saini, Business Head, ZEE Biskope and BIG Ganga said, “ZEE Biskope has been leading the game in differentiation by continually curating viewer experiences, beyond just movies. While exploring the popular remix feature on Facebook & Instagram with our animated and hyperlocal Bhaiyaji & Gamchaji will excite young viewers, the gratification of being featured on TV along with prizes in both cash & kind will motivate them to sample. It’s a unique way to engage with our viewers while capitalizing on the strengths of both mediums. The aim is to establish ZEE Biskope as a Movie+ brand that brings category firsts on every occasion.”