After the wistful winters, we enter in the month of February which is considered as the season of love. This month brings the celebration of life, a feeling of freshness and togetherness. And in the pursuit, there are people who wear their hearts on their sleeves and then there are the ones’ who are too shy to speak. ZEE Biskope gears up to treat its viewers, as we get into Valentine’s week, with the emotion of love through yet another novel engagement drive. ZEE Biskope blends romance and technology together to bring Labhlitis Messiah –a one-of-its-kind digital talking teddy and it enables viewers to express their feelings to their loved ones. Starting from Teddy Day – 10 February, the initiative will not be just limited to 14 Feb but will play cupid for thousands of viewers till 20 February, extending beyond V-Day.
The category first talking teddy named Labhlitis Messiah is the saviour of love. Labhlitis Messiah is there to help whether you are apprehensive about in-person rejection or you want to express your feeling to your crush. Viewers can record an audio message by just logging on to the microsite www.labhlitismessiah.com and then it can be sent to loved ones either identified or anonymously. And teddy Labhlitis Messiah in its unique Bhojpuriya wayLabhlitis Messiah will deliver it to their special someone. It doesn’t end there. ZEE Biskope brings Love Guru – a popular Bhojpuri celebrity to rescue the viewers, in case they are facing any issues in their love life and need sound advise. Viewers need to send in their concerns to Love Guru through Labhlitis Messiah, be it persuading the partner or boosting confidence in love. Throughout the day on 20 February, Love Guru will share tips on some of the most heart-wrenching issues in love life on ZEE Biskope channel & social platforms. Some of the most romantic messages shared by viewers will also be read out by Love Guru. As the brand plans a romantic movie line up that will inspire viewers further in their journey of love, entertainment gets elevated further on that day.
On the campaign, Prathyusha Agarwal, Chief Consumer Officer at Zee Entertainment Enterprises Limited said, “At ZEEL, we take pride in innovation based on solid consumer insights. ZEE Biskope’s marketing journey so far has been pioneering in the Bhojpuri market through its always on viewer engagement drives. Labhlitis Messiah is yet another initiative where we use the technology bridge to get closer to its consumers, becoming a part of their life. The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences.”
Talking about the new initiative, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “ZEE Biskope is a movie+ brand and the first channel in the category which extends movie experience beyond mere viewership to up close and facilitates personal involvement of viewers with the brand. Through novel engagements like Labhlitis Messiah, ZEE Biskope lives up to its promise of remaining fresh, consumer-focused and a differentiator.”
Sharing his thoughts about the same, Amarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga said, “Valentine’s Day, though a western concept, is as much a popular occasion in the Bhojpuri region as it is in the rest of the country, especially among the youth. Labhlitis Messiah is a tech-innovation curated in an authentic, consumer-led space with novelty at its core. It caters primarily to the young audience and projects the brand as one that facilitates and celebrates their emotions just as a friend would do.”
Zee Biskope is available on DEN Jharkhand (channel no 839), Tata Sky (channel no 1120), DD Free Dish (channel no 31), Airtel (channel no 663), Dish TV (channel no 1555), DEN Bihar(channel no 840), DD Free Dish (channel no 31), Siti Cable (channel no 214) and Darsh Digital (channel no 189). All the other major cable platforms will soon be connected.