Land of Idli Dosa loves Chole Bhature: Dineout decodes dining habits across key metros
Dineout, India’s largest table reservation platform, organized the country’s b iggest restaurant festival in February this year. The ‘Great Indian Restaurant Festival’ covered India’s 8 major cities, offering flat 50% discount on menu prices at 2000+ premier restaurants. This festival helped uncover food preferences and booking habits of diners across major cities including– Delhi, Mumbai, Bangalore and Chennai among others.
The study brought to light some interesting findings around the eating, spending and booking habits of Indians in key metro cities.
Here are some key findings from the study-
- India saved a total of INR 45.3 CR, with Delhi saving the most at INR 10.4 CR
- Maximum diners made last minute bookings – 37% Procrastinators, 63% Instant planners
- In terms of table bookings while the India average was ‘A table for 4’ Bengaluru in particular saw the highest number of bookings for ‘A Table for 2’
- Interestingly, the most preferred cuisine in Chennai was North Indian
- Mumbai had the most social butterflies at 62% followed by Delhi at 38%
Ankit Mehrotra, Co-Founder,Dineout, responded to the analysis by saying, “The great thing about GIRF from a restaurant’s perspective is that it attracts new clientele. Many customers are in fact keen to experiment with new dishes. With GIRF, Dineout has proven that they are a good platform for channeling new clientele to restaurants. Remember that more than 500M people dine at restaurants every year across the top 8 metro cities”.
He further added, “Dineout provides a unique opportunity for restaurants to connect with their relevant target audience.”
The study gives marketers a glance into the dining choices of consumers across India’s key metros. These include their preferences in terms of favourite cuisines, spending patterns, popular restaurants and dining habits. Rich insights like these, will enable marketers to better align their digital marketing strategies with the requirements of their customers.