This World Environment Day, MAGGI rolled out a campaign 2-minute safaai ke naam to raise awareness on proper waste disposal. MAGGI roped in actor Rajkumar Rao for the commercial, who highlighted how MAGGI had responsibly managed the plastic tonnage equivalent to the plastic of the number of packs it sold.
Commenting on the new MAGGI campaign, Rajat Jain, Head – Foods Business, Nestlé India said, “The brand MAGGI, in its 40 years in India, has witnessed consumer love like no other. Therefore, we believe it is our duty to give back that love and this initiative is a small attempt from our end. This is the beginning of a wonderful journey for us, and we would request consumers to join us. This campaign helps us pave the way for our initiative and reach out to consumers to communicate this thought effectively.”
Talking about his association Rajkumar Rao said, “It is an honour to be associating with Nestlé India and MAGGI for a cause as vital as waste management and plastic disposal. I believe that this campaign would be able to drive home the messaging of bringing positive change in the society by dedicating just 2-minute safaai ke naam.”
The film went live on 5 June 2022 across Facebook, Instagram, and YouTube.
About Maggi:
NESTLÉ India is a subsidiary of NESTLÉ S.A. of Switzerland. With eight factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction.
The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India’s ‘Most Respected Companies’ and amongst the ‘Top Wealth Creators of India’.
The NESTLÉ Corporate Business Principles (pdf, 1 Mb) are at the basis of our Company’s culture, developed over 150 years, which reflects the ideas of fairness, honesty and long-term thinking.
Nestlé is the world’s largest food and beverage company. We have more than 2000 brands ranging from global icons to local favourites, and we are present in 191 countries around the world.
