One of India’s leading food brands, Mother’s Recipe has launched Desi Szechwan chutney with No added MSG under the brand name ‘Recipe’. The brand unveiled its new TV commercial which focuses on the theme ‘Life ko Spicy Banao’ and relates to how Recipe Desi Szechwan can add excitement to an otherwise boring day.
Commenting on the latest TVC launch Ms. Sanjana Desai, Executive Director, Mother’s Recipe, said “We understand the changing profiles, thought processes, preferences, and discerning tastes of millennials based on which we created a product like “Desi Szechwan Chutney.” The TVC campaign depicts the spicy twist the chutney adds to any dish. With the zest to live life to the fullest and with bubbling energy, today’s youth are more open to creating new experiences. With the launch of our latest TVC, we aim to connect with our audience with the theme that is most relevant, Life ko spicy banao which reflects that taste Szechwan adds to any dish.
The TVC will be shown on all OTT platforms, including SONY LIV, HotStar, Voot, MX Player, and ZEE 5. It would also appear in Google display advertisements and would be supported with a 360-degree campaign that would incorporate digital, social media, on-the-ground activations, as well as OOH and offline campaigns.
Triton Communication Creative team added, “The campaign was the outcome of research we conducted on current trends & consumer behavior. We were excited and privileged to be a part of the team. In today’s fast-paced world, where everyone is stressed for time, our dependency on ready products has grown, yet without sacrificing taste or quality. The campaign’s objective was to highlight the exciting flavors of the Szechwan chutney which can add a burst of flavors to both food & life.
The TVC campaign depicts an amusing and offbeat delight through a typical work from home routine. Watch the television commercial of Mother’s Recipe’s Desi Szechwan chutney here.