Today, Tata Starbucks introduce an all-new vegan in India in association with Imagine Meats. Starbucks is adding three food products: Vegan Sausage Croissant Roll, Vegan Hummus Kebab Wrap and Vegan Croissant Bun. This lineup is developed in partnership with Imagine Meats, a local plant-based food venture by Celebrity Couple & Entrepreneurs Riteish and Genelia Deshmukh.
The new vegan product lineup is available in select stores in Mumbai, Delhi NCR, Hyderabad, Bangalore, Goa, Jaipur, Kolkata, and Pune. However, the newly-launched vegan food menu provides more vegan options for customers, in addition to Starbucks’ existing beverage customization options with plant-based dairy alternatives such as almond, oat and soy.
“Customers in India are increasingly looking to explore more vegan food options. Since Starbucks arrived in the Indian market, we have always aimed to provide locally-relevant choices for vegetarian customers, and this new collaboration with one of India’s home-grown ventures, Imagine Meats, is yet another way to offer our customers more ways to customize their Starbucks Experience with delightful new offerings,” said Sushant Dash, CEO, Tata Starbucks Pvt Ltd.
Founders of Imagine Meats Riteish and Genelia Deshmukh have revealed that Imagine Meats is our heartfelt endeavor towards nurturing a caring attitude regarding the planet while nurturing conscious and sustainable high protein food choices. “We are thrilled to be joining hands with Starbucks to support our vision and introducing a new vegan food menu in India that offers consumers a simple guilt-free switch to plant-based meat. This unique partnership helps accelerate our efforts towards bridging the gap for non-vegetarians and vegetarians alike, who are actively trying to make a conscious shift towards adopting a sustainable food lifestyle,” said Ritesh and Genelia.
Furthermore, it has been informed that customer interest in vegan choices increase, and Starbucks remains committed to introducing newer offerings in locally relevant ways. For Starbucks, expanding vegan menus globally is one of the ways the company is pursuing its goal to reduce its carbon footprint by 50%.
