TLDR: Summercool Home Appliances has announced a branding collaboration with the upcoming Bollywood film “De De Pyaar De 2,” featuring stars Ajay Devgn and Rakul Preet Singh in its new ad campaign, “Summercool life bnaye wonderful.” The campaign will be shown in cinemas, on TV, YouTube, and social media, aiming to refresh the brand’s identity.
Summercool Home Appliances, India’s trusted homegrown appliances brand, has joined hands with Bollywood stars Ajay Devgn and Rakul Preet Singh for its new ad campaign, “Summercool life bnaye wonderful.” The association is a vibrant combination of entertainment and innovation, bringing together one of India’s most loved stars and one of the fastest-growing cooling brands in the country. Being a brand ambassador of Summercool the new ad campaign incorporates premium footage of Ajay Devgn and Rakul Preet’s new romantic comedy De De Pyaar De 2, coming on November 14, 2025, with Summercool’s advanced cooling products.
De De Pyaar De 2, a romantic comedy by Anshul Sharma, brings some of the best talents in the form of Ajay Devgn, Rakul Preet Singh, and R. Madhavan together. The movie takes the baton of love, laughter, and complicated relationships, where the protagonist, Ajay Devgn, gets torn between generations and expectations once again in this hilarious, heartwarming sequel. Events at major cinema halls in India will be the places where these ad campaigns will be shown before the film De De Pyaar De 2 screening, ensuring the strongest possible on-ground visibility with the movie viewers. This campaign, leveraging the national release buzz of the film, connects with the coming viewers much the same way the film would by means of humor, charm, and freshness. The De De Pyaar De 2 partnership with Summercool is a major component of the company’s larger integrated marketing strategy, which aims at not only reclaiming but also reasserting the brand’s identity as youthful, relatable, and refreshingly cool.
The new Summercool ad featuring the brand ambassador Ajay Devgn and movie co- star, Rakul Preet Singh, has already aired on television, is trending on YouTube, and available on all social media platforms. Further, big hoardings and posters of the duo have been unveiled in metros across India to make sure there is enough on-ground visibility. The lively film-inspired campaign got the core feature of being effortlessly cool in summers, just like in De De Pyaar De 2, hence creating a perfect combination of Bollywood glamour and everyday comfort.
Mr. Ashutosh Gupta, Director of Sales and Marketing, Summercool Appliances Ltd., said, “Our collaboration with De De Pyaar De 2 is not just a brand-film tie-up; it is an Indian creativity and confidence celebration. As a homegrown, Made-in-India brand, we are proud to associate with a film that corresponds with the current generation and reflects the liveliness of modern India. Besides, such collaborations are not just a way of making us more accessible and entertaining to the audience but also a means of strengthening the Indian brands’ power, which has been established by and for the Indian consumers. Through this campaign, we want to show how innovation, trust, and emotion together make Summercool a household name across the country.”
This collaboration highlights Summercool’s strength in engaging Indian audiences through vibrant and dynamic brand storytelling. During the wedding and festival season, the campaign acts as a pointer to the fact that Summercool has positioned itself as a brand that is well-tuned to the Indian households: smart, stylish, and cool.
