Dentsu Creative India has hired Manzoor Alam as its new Executive Creative Director. In his role, Alam will lead teams working on various brands and focus on nurturing creative talent and delivering innovative work.
Our Analysis and Commentary
Manzoor Alam’s Appointment as Executive Creative Director: A Game-changing Move for DENTSU CREATIVE India
The recent appointment of Manzoor Alam as the Executive Creative Director (ECD) at DENTSU CREATIVE India is truly a game-changing move for the agency. With his exceptional 20-year career in the advertising industry, Alam brings a wealth of experience and a proven track record of creative excellence.
Alam’s previous stints at agencies such as McCann and Rediffusion, and most recently at Lowe Lintas, have showcased his ability to drive creative success for leading brands. He played a significant role in shaping the success of Google’s flagship products, demonstrating his expertise in crafting campaigns that deeply resonate with clients.
What sets Alam apart is his unique ability to infuse his ideas with a strong sense of humanity. This approach has endeared him to brands across the spectrum and has resulted in numerous accolades and awards, including recognition at prestigious events like Cannes, Effies, and AAAI. His dedication to delivering impactful ideas that consider both the “when” and “how” in today’s ever-evolving consumer landscape is truly commendable.
DENTSU CREATIVE India’s decision to bring Alam on board highlights their commitment to nurturing and developing creative talent. He will undoubtedly play a pivotal role in cultivating a vibrant and forward-thinking creative culture, empowering the agency to deliver top-tier, innovative, and high-caliber work.
The agency’s philosophy of “Modern Creativity” aligns perfectly with Alam’s approach. With a strong emphasis on digital-first, tech-driven initiatives, and data-backed solutions, DENTSU CREATIVE India is at the forefront of industry trends. Alam’s appointment further amplifies the agency’s potential for success, as his expertise in digital and tech-based campaigns will undoubtedly contribute to the agency’s growth and reputation.
It is worth noting that DENTSU CREATIVE India has already made a remarkable impact in the industry. Being honored as the “Agency of The Year” at the prestigious Cannes Lions Festival of Creativity in 2022 is a testament to their outstanding achievements. With multiple awards, including a Titanium award, three Grand Prix, two Gold Lions, and three Silver Lions, the agency has solidified its position as a leader in the creative industry.
The addition of noteworthy brands to DENTSU CREATIVE India’s clientele further demonstrates their continuous success. With Alam now leading the creative teams working on brands like Honda Cars, Max Healthcare, Catch Spices, and many more, the agency is poised for even greater accomplishments.
In conclusion, Manzoor Alam’s appointment as the Executive Creative Director at DENTSU CREATIVE India is a significant milestone for both the agency and the industry as a whole. His impressive background and creative prowess will undoubtedly elevate the agency’s creative output and establish it as a hub for innovative and impactful campaigns. With his leadership, DENTSU CREATIVE India is set to reach new heights and continue to be a trailblazer in the world of advertising.
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DENTSU CREATIVE INDIA APPOINTS MANZOOR ALAM AS EXECUTIVE CREATIVE DIRECTOR
DENTSU CREATIVE India has announced the appointment of Manzoor Alam as Executive Creative Director (ECD). He will report into Joy Mohanty, Chief Creative Officer – North, DENTSU CREATIVE India.
As per the mandate, Manzoor will spearhead teams working on brands like Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg, to name a few from the agency’s Gurgaon office. He will focus on nurturing and developing the agency’s creative talent pool, while also establishing it as a hub for delivering top-tier, innovative, and high-calibre work. Showcasing a strong emphasis on Modern Creativity, Manzoor’s aim will be to cultivate a vibrant and forward-thinking creative culture that empowers the agency to craft campaigns that deeply resonate with its clients.
Manzoor has had an exceptional 20-year career, with stints at agencies such as McCann and Rediffusion. Most recently, he served at Lowe Lintas, where he played a significant role in driving creative excellence for various brands. During his tenure, he contributed to the success of Google’s flagship products like Google Search, Google Photos, Google Assistant, Google My Business, and Google Voice. In addition, Manzoor also made significant contributions to other brands, including OLX, HP, Maruti Suzuki, and GoDaddy, among many others. His outstanding achievements and creativity in the advertising industry have been recognized and honored with accolades at prominent events like Cannes, Effies, and AAAI awards.
Speaking on the appointment, Joy Mohanty said, “Manzoor’s exceptional journey showcases a wealth of experience and an extensive portfolio of accomplishments with leading brands such as Google and OLX, as well as numerous start-ups and tech ventures. His unique ability to infuse his ideas with a strong sense of humanity has endeared him to brands across the spectrum. We are thrilled to have him on board and are certain that he will be instrumental in taking our goals of Modern Creativity to new heights.”
Manzoor added, “In today’s ever-evolving consumer landscape, it is important to consider both the ‘when’ and ‘how’ of every idea. This calls for a cohesive and integrated approach to deliver our concepts effectively. DENTSU CREATIVE India’s philosophy of ‘Modern creativity’ synchs well with this emerging trend. The organization’s strong emphasis on digital-first, tech-driven initiatives, and data-backed solutions amplifies the potential for impactful ideas to flourish. This is exactly what has drawn me towards DENTSU CREATIVE India. I am excited and look forward to embarking on this inspiring journey.”
DENTSU CREATIVE India made a remarkable impact from its very inception, taking the world by storm when it was honoured as the ‘Agency of The Year’ at the prestigious Cannes Lions Festival of Creativity in 2022 – a historic first for India. Its outstanding achievements included securing a Titanium award, as well as three Grand Prix, two Gold Lions, and three Silver Lions. Demonstrating its continuous success, DENTSU CREATIVE India has recently added some noteworthy brands to its clientele, further solidifying its position in the industry.