The leading software platform for digital media measurement, data, and analytics, DoubleVerify appoints Doug Campbell as the Chief Strategy Officer. In the new role, Campbell will be responsible for corporate development and global strategy. He will be reporting to Mark Zagorski, CEO of DoubleVerify.
“I’m excited to add Doug to our outstanding senior leadership team,” said Mark Zagorski, CEO, DoubleVerify. “From Magnite to Nielsen, he has demonstrated a track record of success and achievement and brings exceptional experience and knowledge to the Chief Strategy Officer role. I look forward to Doug’s leadership as we continue to build momentum, expand globally, and deliver on our mission to build a stronger, safer, and more secure digital advertising ecosystem.”
Campbell has experience of over two decades for successfully growing private and public companies in various verticals including connected TV (CTV) and over-the-top (OTT) video, data analytics, advertising technology, software-as-a-service (SaaS), and digital measurement. Before joining DoubleVerify Campbell was the Chief Strategy Officer at Telaria. At Telaria, he oversaw the successful merger with Rubicon Project and the acquisition of SpotX to form the largest global, independent sell-side platform – Magnite.
Prior to this, Campbell was Chief Operating Officer at eXelate where he led the sale of the company to Nielsen and served as Nielsen’s Senior Vice President of Corporate Development and Global Strategy, where he oversaw strategic acquisitions in consumer measurement and digital media. Before working with eXelate, he was an entrepreneur and held various leadership positions at local digital media pioneer, WorldNow. He started his career at Merrill Lynch as an investment banker.
“I’m thrilled to join a company as trusted and innovative as DoubleVerify,” said Doug Campbell. “DV has taken the lead in providing sophisticated measurement solutions that power media quality and performance in virtually every media environment – including priority, high growth channels like CTV. I look forward to leveraging my industry experience to help strengthen our leadership position globally and accelerate company growth.”
