Eggoz is ecstatic to announce the appointment of Samarth Wadhwa as the company’s new head of marketing. Samarth brings nine years of marketing, brand management, product promotions and digital marketing experience to the company. His appointment as Head of marketing is a strategic move by Eggoz to capitalise on the company’s recent success and the vision to grow. He will be responsible for directing the marketing function and defining the short-term and long-term strategies of the brand as Head of Marketing.
Samarth formerly oversaw Brand and Digital Marketing roles at Ford India Pvt Ltd. and Honda Motorcycle & Scooter India Pvt Ltd. before joining EGGOZ. During his tenure, his valuable contributions have aided in the organization’s growth through innovative marketing methods. Samarth completed his bachelor’s degree in Computer Applications from Bharati Vidyapeeth University Institute of Management & Research in New Delhi, as well as an MBA in Marketing and Finance from the same institution.
On joining the company, Mr. Samarth Wadhwa, Head of Marketing, EGGOZ stated, “It is an honour to be a part of EGGOZ, the first consumer-focused and integrated farmer egg brand in India and promote their mission of supplying chemical-free eggs fully integrated from farms in every corner of India. I am confident that EGGOZ’s products, services and strategies will quickly propel it to the top of India’s business landscape. I’m looking forward to working with the EGGOZ team and helping the company thrive in the market.”
Mr. Abhishek Negi, Co-founder of Eggoz said, “Samarth is an expert in the field of marketing as well as a strategic thinker. He provides a varied set of abilities and a wealth of expertise to help Eggoz expand in India. Samarth’s enthusiasm and dedication to his work will be invaluable in helping Eggoz shape and develop new opportunities. I look forward to Samarth making a strategic contribution to the company’s success.”
About Eggoz
Eggoz is a Gurgaon-based company founded by IIT Kharagpur alumnus. Eggoz is the first consumer-focused and integrated farmer egg brand in India. It’s a brand that sells fresh, chemical-free eggs that are fully integrated from farms and delivered within 24 hours. Eggoz supplies India’s first UV-sanitized garden-fresh eggs directly from the farm to your local retailer, providing you with the most natural and bioavailable protein that is devoid of pesticides, steroids, and hormones.
The company collaborates closely with farmers through a fully supported integration strategy, guaranteeing that birds are fed only natural food and utilizing IoT and farmer app tech platforms. After procurement, all eggs are subjected to 11 quality checks, including pH tests, appropriate grading, cleaning, and UV sanitization. The packed Eggoz boxes are then sold through Omni channels like GT, MT, and D2C online.
