Shemaroo Entertainment has named Saurabh Srivastava as Chief Operating Officer – Digital Business, as part of their commitment to digital growth and operational excellence.
Our Analysis and Commentary
Shemaroo Entertainment’s Appointment of Saurabh Srivastava Signals a Strong Push Towards Digital Expansion
In a strategic move to strengthen its position in the dynamic digital landscape, Shemaroo Entertainment Ltd. has announced the appointment of Saurabh Srivastava as Chief Operating Officer – Digital Business. This decision showcases the company’s commitment to embracing industry changes and seizing new opportunities in the digital realm.
With an extensive career spanning over 17 years across diverse industries, Saurabh brings a wealth of experience to his new role. Having held key positions at renowned companies such as Disney Star India, Marico, Coca Cola India, and co-founding Studio Samsara, Srivastava has proven his ability to drive growth and demonstrate exceptional leadership qualities.
At Disney Star India, Saurabh’s leadership as the Head of Product & Revenue Strategy for the Hindi Entertainment Network led to the successful drive of ad-sales revenue on linear platforms. Furthermore, his strategic acumen at Marico contributed to the establishment of operations in the South East Asia region, exemplifying his ability to navigate complex business environments.
One cannot ignore Saurabh’s noteworthy background at Studio Samsara, where he established an omnichannel model and developed a robust digital marketing strategy. This experience beyond his corporate roles showcases his expertise in driving monetization across platforms through industry-first innovations.
The appointment of Saurabh Srivastava is undoubtedly a significant development for Shemaroo Entertainment. His extensive leadership and proven track record in driving growth in the digital space make him an invaluable addition to the company’s digital transformation journey. Saurabh’s expertise will play a pivotal role in accelerating the company’s digital expansion, enabling continued success in an ever-evolving digital landscape.
Shemaroo Entertainment’s CEO, Hiren Gada, rightly acknowledges Saurabh’s immense potential, stating that his experience across global organizations will contribute to the company’s disruptive growth plans. As the company continues on the path of pioneering advancements in the media and entertainment industry, this appointment reinforces its commitment to strengthening its leadership team.
Working alongside COO Arghya Chakravarty, Saurabh’s strategic leadership and expertise will prove instrumental in driving growth across Shemaroo Entertainment’s digital video, music, and OTT businesses. His appointment signifies the company’s determination to take the next leap towards its B2C agenda and capitalize on the multitude of opportunities presented by the digital realm.
With an MBA from XLRI Jamshedpur and a Chemical Engineering degree from IIT Delhi, Saurabh Srivastava possesses the intellectual acumen and strong educational background necessary to tackle the intricacies of the digital landscape. His appointment further highlights Shemaroo Entertainment’s commitment to nurturing talent and embracing industry advancements.
Overall, the appointment of Saurabh Srivastava as Chief Operating Officer – Digital Business at Shemaroo Entertainment is a strategic move that aligns with the company’s ambitions for digital expansion. With Saurabh’s extensive industry expertise, leadership qualities, and proven track record, Shemaroo Entertainment is well-positioned to maintain a competitive edge and capitalize on the exciting opportunities offered by the rapidly evolving digital ecosystem.
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Shemaroo Entertainment appoints Saurabh Srivastava as Chief Operating Officer – Digital Business
Shemaroo Entertainment Ltd., one of the leading players in the Indian media and entertainment industry, has announced the appointment of Saurabh Srivastava as the Chief Operating Officer – Digital Business. This strategic move underscores the company’s commitment to maintaining a competitive edge in the dynamic digital landscape. Saurabh will be responsible for driving digital growth, revenue strategy, and operational excellence, ensuring continued success in the evolving digital ecosystem.
With a distinguished career spanning 17+ years across diverse industries, Saurabh has held key positions at Disney Star India, Marico and Coca Cola India, and was also the co-founder of Studio Samsara. In his previous role at Disney Star India, he demonstrated exceptional leadership as the Head of Product & Revenue Strategy for the Hindi Entertainment Network, driving ad-sales revenue on linear successfully. At Marico, Srivastava demonstrated his strategic acumen by spearheading the complete P&L responsibility of the South East Asia business and effectively establishing operations in the region. He had co-founded Studio Samsara in Malaysia, where he established an omnichannel model and developed a robust digital marketing strategy, exemplifying his expertise beyond his corporate roles.
Hiren Gada, CEO – Shemaroo, commented, “We are delighted to welcome Saurabh Srivastava as our Chief Operating Officer – Digital Business. Saurabh’s extensive and highly successful stints across multiple business functions and geographies at global organisations like Disney, Marico and Coca Cola will play a pivotal role in accelerating our digital expansion. This appointment reinforces our commitment to strengthen the leadership at Shemaroo as we continue on the path of disruptive growth in the rapidly evolving world of media and entertainment.”
Arghya Chakravarty, COO – Shemaroo, added, “Saurabh’s extensive leadership and proven track record in driving monetisation across platforms basis not just vanilla pricing growth but also multiple industry first innovations on linear as well as digital, make him an invaluable addition to our digital transformation journey. His experience at Disney Star and Marico will be instrumental in driving growth across our digital video, music and OTT businesses in the fast-evolving digital landscape. His strategic leadership and expertise will enable us to take the next leap towards our B2C agenda at Shemaroo.”
In this role, Srivastava will report to Arghya Chakravarty and will be a part of the Shemaroo Executive Committee.
Saurabh is an MBA from XLRI Jamshedpur and holds a Chemical engineering degree from IIT Delhi. His appointment highlights Shemaroo’s commitment to embracing industry changes and seizing new opportunities in the digital realm.
