Langoor Digital rebrands JobsForHer as HerKey, empowering women in India

Langoor Digital has transformed JobsForHer into HerKey, a career engagement platform connecting women in India with opportunities and communities. The rebranding aims to address the gender gap in the Indian workforce.

Unlocking Opportunities for Women: HerKey’s Rebranding Journey

In a landmark move to empower women in India, HerKey, formerly known as JobsForHer, has undergone a remarkable rebranding exercise with the help of Langoor Digital. This transformation signifies a significant step towards bridging the gender gap in the Indian workforce and fostering a culture of inclusivity and collaboration.

The new brand identity of HerKey not only showcases a fresh name and logo but also embodies a new design direction that perfectly encapsulates the company’s mission of helping women progress in their careers. By amalgamating the principles of women empowerment and collaboration, HerKey is championing a movement where women can move “onwards and upwards” in the workplace.

Led by Neha Bagaria, Founder & CEO of HerKey, this career engagement platform has already made a significant impact in the lives of over 3.5 million women in India. Previously focused on assisting women in restarting their careers after a break, HerKey has evolved into a platform that supports women at every stage of their professional journeys – from starting their careers to restarting and rising within them.

One of the remarkable aspects of HerKey’s rebranding journey is its commitment to not only providing job opportunities but also offering comprehensive support throughout the entire career lifecycle. By placing a strong emphasis on learning, opportunities, and communities, HerKey becomes more than an employment platform. It positions itself as a companion for women, catering to their diverse career needs and aspirations.

The partnership between HerKey and Langoor Digital has proven to be inspiring and fruitful. Langoor Digital, known for its expertise in digital marketing transformation, has brought a design that is not only simple and insightful but also inspiring. The collaboration between the two entities has resulted in a brand identity that is a true manifestation of the company’s deeper offerings while honoring the legacy of JobsForHer and its vast audience.

Ferzad Variyava, Langoor’s Chief Creative Officer, with his extensive experience in branding, recognizes the importance of simplicity in design. By adopting the philosophy of “Simplicity is the ultimate sophistication,” Langoor Digital has ensured that HerKey’s new brand design does justice to the company’s proposition and creates an impactful visual representation.

With the rebranding, HerKey aims to amplify its mission of propelling women’s careers forward and enabling them to reach new heights. By unlocking opportunities, fostering learning, and building communities, HerKey is poised to transform the landscape of the Indian workforce. The company’s ambitious goal of empowering 30 million women in India speaks to its dedication towards creating a more inclusive and equitable society.

Overall, HerKey’s rebranding journey is a defining moment for women in the Indian workforce. It signifies a collective effort to address the gender gap and create a thriving ecosystem where every woman can thrive professionally. The positive impact of HerKey’s rebranding is bound to be felt not only by individual women but also the economy at large, as diversity and inclusivity drive innovation and progress.

Langoor Digital unlocks authentic branding identity for HerKey

HerKey (formerly JobsForHer) transformed into a career engagement platform that unlocks opportunities, learning, and communities for women in India by connecting them with career champions.

Driving the rebranding exercise was the team at Langoor Digital, one of India’s top digital marketing transformation agencies. The renewed brand identity features not just a new name and logo, but a new design direction as well. Developed to capture and celebrate HerKey’s philosophy of helping women move ‘onwards and upwards’ in the workforce, the new brand identity is a coming together of women empowerment and collaboration.

Formerly known as JobsForHer, HerKey has transformed into a career engagement platform that unlocks opportunities, learning, and communities for women in India by connecting them with career champions. The platform seeks to address the gender gap in the Indian workforce, where only 20% of women participate in the labor force, compared to 60% in China and 55% in the United States. The company started by enabling women to restart their careers after a break, and it has grown to enable women to start, restart and rise in their careers. Under Neha’s leadership, HerKey has grown to service over 3.5 million women across India and plans to scale to power 30 million women’s careers in India.

Speaking about the new identity, Neha Bagaria, Founder & CEO of HerKey, says, “HerKey aims to be a companion for women in their diverse career journeys. We’ve built Herkey as a career engagement platform that offers not only job opportunities, but also focuses on the entire career lifecycle by offering learning, opportunities and communities. For the brand design and visual architecture we chose to work with Langoor Digital. What they brought to the table was a design that was not just simple and insightful but inspiring as well. We couldn’t be happier with the new identity they have created for the company and how it manifests into our deeper offerings while marrying the strengths of the previous JobsForHer platform and it’s audience of 3.5 million women.“

With over 22 years of branding experience in mainline and digital advertising, Ferzad Variyava, Langoor’s Chief Creative Officer, believes, “Every new brand’s design deserves to benefit from the maxim Steve Jobs lived by and that is ‘Simplicity is the ultimate sophistication’. Simplicity in design also flows from the sharpness of the brand’s proposition which we took special care in building from the ground up.”