TLDR: BIG FM has relaunched its outdoor advertising vertical as BIG OOH, focusing on providing tech-driven, measurable, and programmatic digital and traditional Out-of-Home solutions to enhance brand visibility and offer holistic hyperlocal advertising.
BIG FM, a frontrunner in India’s media landscape, is announcing the relaunch of its OOH vertical – BIG OOH (formerly BIG Street). With this move, BIG FM will create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH advertising to its portfolio, reinforcing its commitment to providing holistic and hyperlocal solutions to brands across platforms.
BIG OOH is strategically curated to maximize brand visibility through expansive placements across high-visibility areas. Capitalizing on the growing adoption of Digital Out-Of-Home (DOOH) formats, BIG OOH also enables focused, region-specific advertising aligned with BIG FM’s strong hyperlocal presence.
With premium formats such as LED screens, video walls, signage and product zones, brands gain a high-impact canvas for visually rich campaigns. As an extension of BIG FM’s regional strength, BIG OOH deepens audience engagement at key everyday touchpoints.
Sharing his thoughts, Sunil Kumaran, COO, BIG FM said, “After the launch of BIG LIVE platform, we are excited to further diversify our portfolio with the relaunch of BIG OOH. As a media powerhouse, our endeavor has always been to create innovative solutions that engineer real-world value for brands and their products. With this new vertical, we are not just expanding our offerings; we are elevating our ability to deliver impactful, measurable and immersive brand experiences that resonate with audiences. The launch of BIG OOH further enables us to cater to the ever-evolving marketing needs and provide integrated media solutions that drive results.”
Adding to it, Rahul Tyagi, National Lead – BIG OOH, shared, “BIG OOH is the next phase in BIG FM’s evolution towards offering 360-degree marketing excellence. With this addition, we aim to meet the marketing requirements of brands and deliver impactful strategies that shape brand identity and drive high recall.”
With the launch of BIG OOH, BIG FM takes another step towards building a future-ready media ecosystem. As the brand continues to expand with new verticals, the trusted legacy of BIG FM remains at the core, providing immersive and interactive offerings coupled with authentic audience engagement and impactful storytelling across mediums.
