Sony BBC Earth launched its next digital IP – ‘Get Quizzing’ on SonyLIV in India. Currently, gaming is the fastest-growing segment in Media & Entertainment, with an 18% growth in 2020 and 360Mn online gamers in India alone*.
Get Quizzing is a treasure trove for fun facts about everything on Earth. Launched on 8-April on the SonyLIV app & web, Get Quizzing aims not only at amplifying brand awareness among newer audiences besides reinforcing SonyLIV’s content diversity in a seamless manner.
The game has quick matches, comprising of multiple-choice questions from 8 popular genres – engineering & fun science, nature & wildlife, food, human body, space, fitness & health, adventure and exploration, general awareness, and culture. The game taps into the most popular drivers for casual games, with features like – virtual gratifications, solo/multiplayer options, #didyouknow factoids, real-time leaderboards, and more.
SonyLIV is promoting the game heavily to target its subscribers and newer audiences through social media and on-air promotions. Sony BBC Earth even launched a fun, gamified AR filter to give a glimpse of the game and drive people to log on to LIV and play more here. Additionally, the game is being promoted on Sony SAB’s popular and one of the best performing shows, ‘Tera Yaar Hoon Main’ to tap newer audiences. The in-show integration is bringing alive the USP of the game and is seamlessly woven into the story. It is a fun quiz game for people of all ages, that helps you discover fun facts.
Get Quizzing will help people satiate their curious minds and broaden their horizons about the world at large, all bundled in an enjoyable offering.
Rohan Jain, Marketing Head, English Cluster, Sony Pictures Networks India said, “Sony BBC Earth has always pushed the envelope and engaged with the audience in newer ways, beyond television content. Get Quizzing is our attempt to cater to our digital-first consumers and design an offering that’s engaging, entertaining and educational. This property is an extension of our efforts to build consumer first touchpoints, and drive resonance for the brand”.