Mirchi, India’s no.1 city-centric music and entertainment company celebrates its 20th anniversary in Delhi through a brand film. The digital video showcases Mirchi’s transformative journey in the music and entertainment industry. Prior to Mirchi’s inception, consumers relied on magazines and newspapers for news and entertainment. However, with the launch of Mirchi 98.3 in 2003 in Delhi, the brand revolutionized the way Indians consumed entertainment, music, city-centric updates and more and became synonymous with radio. Mirchi’s talented RJs, outstanding content, and excellent music selection have contributed to the brand’s immense success.
Mirchi pioneered the transformation of entertainment, city-centric information, music, and more in India over the last two decades. Mirchi established a stronghold in the FM radio space across the country since its inception. Over the years, Mirchi has expanded its horizons beyond radio to digital and LIVE. Today, as a hyperlocal, multi-platform, multi-format music and entertainment provider, Mirchi serves over 63 markets through FM frequencies, 18 online radio stations, 12 YouTube channels, and the audio OTT app – Mirchi Plus.
Catch all the latest conversations around music, sports and talk shows on Mirchi 98.3.
