Bisleri partners with Ultimate Table Tennis League as Hydration Partner

Bisleri has signed a 2-year deal with the Ultimate Table Tennis League to become its Official Hydration Partner as part of the #CarryYourGame campaign.

Bisleri’s Hydration Partnership with Ultimate Table Tennis League Demonstrates Commitment to Sportsmanship and Endurance

In a significant move that highlights Bisleri’s dedication towards promoting sportsmanship and endurance, the leading packaged drinking water brand has entered into a two-year partnership with The Ultimate Table Tennis (UTT) as the Official Hydration Partner. This collaboration is a part of Bisleri’s #CarryYourGame campaign, aimed at establishing a deeper brand connection with hydration and sports.

The Ultimate Table Tennis, India’s premier table tennis tournament, is all set to take place in Pune, Maharashtra, from July 13 to 30. Bisleri’s partnership as the Official Hydration Partner not only reflects the company’s commitment to providing safe and pure water but also aligns perfectly with UTT’s mission of offering athletes the right hydration to perform at their best.

By associating with such a prestigious sporting event, Bisleri is not only reinforcing its brand image but also creating a strong link between hydration and the world of sports. This partnership goes beyond just providing water. Bisleri aims to celebrate sportsmanship and endurance, working towards supporting athletes and players from all genres of sports.

The inclusion of limited edition bottles featuring renowned table tennis players, Manika Batra, Sharath Kamal Achanta, and Hana Matelova, in the #CarryYourGame campaign demonstrates Bisleri’s dedication to showcasing the human spirit of sport. This unique approach not only caters to the demand of sports enthusiasts but also adds a personal touch to the experience.

The enthusiasm expressed by Ekansh Gupta, VP of IndianOil Ultimate Table Tennis, exemplifies the shared values and goals of both organizations. Bisleri’s commitment to providing safe and pure water seamlessly aligns with UTT’s mission, ensuring that athletes receive the right hydration to enhance their performance during the game. This collaboration is sure to enhance the overall experience for players and fans alike.

As the Official Hydration Partner, Bisleri will play a vital role in ensuring that the participants and attendees of the Ultimate Table Tennis league stay adequately hydrated throughout the intense competition. By utilizing co-branded Bisleri delivery trucks that will travel across the city, creating excitement among the youth, this partnership will not only benefit the brand but also engage and educate the public about the importance of hydration in sports.

Bisleri’s dedication towards supporting sportsmanship and endurance through this partnership demonstrates its commitment to the overall well-being of athletes and players. By promoting hydration as an essential component of sports performance, Bisleri is playing a significant role in encouraging a healthier and more prosperous sporting culture in India.