“Increase in public transport shouldn’t impact radio listenership”: Sunil Kumaran, Country Head, Thwink, Big FM
‘Increase in Public transport will reduce radio listenership.’
A junk of people listen to Radio while driving and especially when they commute between home and office. If the public transport is in good shape (like metro connectivity, availability of busses etc.) then listeners could go down.
Contributing his thought about the topic, Sunil Kumaran, Country Head, Thwink, Big FM says,
“Actually, the increase in public transport shouldn’t impact radio listenership because a good part of listenership happens on mobile phones unlike what most people think. As per a recent survey, 70 per cent of the listenership happens on the mobile devices. So, I don’t think it should impact much on the radio listenership with the increase of public transports. As majority of the audience are connecting through mobile phones, it would not have an impact on the radio listenership as people will still continue to consume content by using their mobile phones. Actually, the use of mobile phones is giving us a boost in radio listenership.“