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Are Regional channels sweeping away ratings

Are regional channels sweeping away ratings?

During the pandemic, the Hindi General entertainment channels have witnessed a long-time low. Which again got on track during the ‘new normal’ with channels...

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NBF Disappointed Over BARC Withholding News Genre Ratings

News Broadcasters Federation, the largest congregation of news broadcasters, is deeply disappointed over BARCs withholding the television ratings for the news genre,...

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TV continues to usher in new brands! BARC THINK Report – November 2021

Television Ad Volumes continue to showcase steady growth with 156 mn seconds in November, 3% higher than November 2020 and 31% higher than November 2019, reports ‘BARC...

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NBF falsifies claims of BARC in a direct letter to Nakul Chopra

NBF deciphers the reply letter by BARC’s CEO Nakul Chopra and falsifies the claims of BARC about the decision to suspend the viewership ratings were in consultation...

Crisis consumption an insights series into TV, Smartphone & Audiences

Crisis consumption an insights series into TV, Smartphone & Audiences

Covid-19 led disruption started affecting India hard since mid March. BARC-Nielsen have put together for the Industry as to what is the impact of the pandemic on...

BARC India Awarded ‘Most Innovative Company 2018’

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards. Apart from that, the company...