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boAt launches ‘Break Through Music’ campaign

boAt launches ‘Break Through Music’ campaign

India has a population of 1.4 billion, and with such many people, there is no shortage of talent. However, the music industry is dominated by established artists who...

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boAt joins ONDC Network through Shopalyst’s plugin

boAt – India’s No.1 audio and wearable brand and one of the largest D2C players in the segment, has partnered with Shopalyst to make its product catalogue...

Netflix and boAt launches 'Made for India to Keep Watching' campaign

Netflix and boAt team up to revolutionize users streaming experience, launches ‘Made for India to Keep Watching’ campaign

With the ever-increasing interest and appetite for homegrown Indian films and series and great stories from around the world; Netflix and boAt have teamed up to...

boAt & Digitas India host FloAtverse, India's first K-Pop concert

boAt & Digitas India host India’s first K-Pop concert in the Metaverse

boAt believes that passion lies in every street and every reel. And the talent that’s out of this world, deserves a platform that’s out of this world as well. This...

boAt to launch boAt Rockerz 330 ANC and Rockerz 333 ANC

boAt to launch boAt Rockerz 330 ANC and Rockerz 333 ANC

Imagine Marketing limited-owned, boAt is all geared up to welcome you to the future of audio with their upcoming product launch – boAt Rockerz 330 ANC and Rockerz 333...

boAt’s campaign #MoreInEveryday celebrates the Gen-Z smart way of life

boAt’s campaign #MoreInEveryday celebrates the Gen-Z smart way of life

India’s leading wearables brand*, boAt, has rolled out a new campaign promoting its Alexa Built-in smartwatch, boAt Xtend, that shines the spotlight on GenZ and how...

boAt's Dance through Life campaign features Rashmika Mandana

boAt partners with Digitas India to unveil a Women’s Day film that only women could watch

Talk about personalisation, and boAt took it to a whole new level with their Women’s Day campaign Dance through Life. Their T.Rebel range of smart wearables and audio...