Tag: ancient wisdom, BGFA, Bhagavad Gita For All, brand collaboration, Cricket, emotional well-being, Faith-Tech, Gen Z, Mental Conditioning, Millennials, Performance Psychology, Shreyas Iyer, Strategic Partnership, Wellness
Cricket Star Shreyas Iyer Turns To Bhagavad Gita For All For Focus And Resilience
TLDR: Bhagavad Gita for All (BGFA), a faith-tech platform, has partnered with Indian cricketer Shreyas Iyer to promote ancient Indian wisdom for focus, resilience, and...
Safari Luggage Paints Travel Bright with ‘Shades Ahead’
TLDR: Safari Luggage has partnered with Flipkart to launch ‘Shades Ahead’, a new collection of colorful luggage targeting millennials and Gen Z. Available...
Arrow Launches “Tailored for the Good Life” Campaign with Vedang Raina and Khushi Kapoor
TLDR: Arrow launches its new “Tailored for the Good Life” advertising campaign featuring Vedang Raina and Khushi Kapoor, set in New York City, blending its...
BoAt And Google Collaborate To Launch The #BoAtGeminiChallenge
TLDR: BoAt and Google have partnered to launch the #boAtGeminiChallenge, a creative competition inviting creators and young Indians to use Google’s AI models...
Maybelline New York And Snapchat Introduce ‘MNY Look Studio’
TLDR: Maybelline New York and Snapchat have partnered to launch ‘MNY Look Studio,’ an AR-powered beauty experience for India’s festive season. This...
Zouk’s Latest Diwali Ad Captures The Humor Of Men Carrying It All And Turns It Into A Gifting Inspiration
TLDR: Zouk, an Indian lifestyle brand, launched a humorous Diwali ad campaign depicting men as ‘walking storage units’ for women’s items, positioning...
Fanta Teams Up With Universal Pictures To Unleash A Spooky Twist This Halloween
TLDR: Fanta has partnered with Universal Pictures for a global Halloween campaign featuring the iconic horror character Chucky. Limited-edition Fanta packs with Chucky...
This Diwali Zepto Launches Mithai Wars 2025
TLDR: Zepto, in partnership with Haldiram’s, has launched ‘Mithai Wars 2025’ for Diwali, an interactive campaign where customers receive mystery mithai...
Haier India Teams Up with Bigg Boss Tamil Season 9
TLDR: Haier Appliances India has partnered with Bigg Boss Tamil Season 9 as an Associate Sponsor, showcasing its range of home appliances on Star Vijay and JioHotstar to...
Crocs™ Teams Up With Rashmika Mandanna And Popular Creators
TLDR: Crocs has launched its ‘Share the Joy’ festive campaign featuring global ambassador Rashmika Mandanna and popular Gen Z creators, promoting new...
