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KULT Appoints Adyasha Roy Tomar as Head – Creative and Brand Communication

TLDR: KULT, an Indian beauty-tech platform, has appointed Adyasha Roy Tomar as Head – Creative and Brand Communication. This strategic move, alongside other key...

Fevicol Hijacks Global Louvre Museum Heist Conversation with Iconic Real-Time Marketing Post

TLDR: Fevicol launched a witty real-time marketing campaign, humorously suggesting their adhesive would have prevented the recent Louvre Museum jewel heist, achieving...

Dentsu Creative Webchutney & Greenlam Industries Launch ‘Diwali Always Finds Its Way’ Campaign

TLDR: Dentsu Creative Webchutney and Greenlam Industries launched a heartwarming Diwali campaign titled ‘Diwali Always Finds Its Way’, emphasizing the...

New Integrated Agency Launch: Rayomand J. Patell Introduces Firestarter in India

TLDR: Rayomand J. Patell, a veteran creative leader, has launched Firestarter, a new integrated brand communication and technology agency in India. The agency aims to...

Inka Launches Game-Changing New Campaign to Make Insurance More Human

TLDR: Inka, a new insurance platform, launched an unconventional digital campaign transforming a routine email into a witty public message, aiming to make insurance...

Shitu Patil’s Returns to PlusOne Design as Co-Founder & Creative Head

TLDR: Shitu Patil returns to PlusOne Design as Co-Founder & Creative Head, joining Gautam Patil to launch PlusOne Design 2.0. This new phase integrates design with...

DEVO, a Siyaram’s initiative awards PR Mandate to Vigor Media Worldwide

TLDR: Vigor Media Worldwide has secured the Public Relations mandate for DEVO, Siyaram’s new premium men’s occasion wear brand, following a competitive...

V-Guard Unveils New Marketing Campaign for Luxecube Water Heater Capturing the Warmth of Romance

TLDR: V-Guard has launched a new marketing campaign for its Luxecube Water Heater, featuring an ad film titled “Hum, Tum Aur Kuch Extra” with an endearing...

Noir Narrative Launches as a Boutique PR House

TLDR: Tanya Katta has launched Noir Narrative, a new boutique PR agency specializing in strategic communication, image building, and content ideation for luxury,...

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Birla Opus Paints Appoints Burson for Reputation Management and Brand Communications in India

Burson, the global communications leader purpose-built to create value for clients through reputation, has been named the strategic communications partner in India for...