TLDR: Tanya Katta has launched Noir Narrative, a new boutique PR agency specializing in strategic communication, image building, and content ideation for luxury, hospitality, design, fashion, and lifestyle brands, focusing on narrative-led campaigns.
The media and communication landscape welcomes a compelling new entrant — Noir Narrative, a boutique PR agency founded by seasoned communication strategist Tanya Katta. With a distinct focus on storytelling at the intersection of luxury, culture, and contemporary relevance, Noir Narrative promises to be more than just a public relations firm — it’s a curator of desire.
Rooted in the philosophy that great stories build timeless brands, Noir Narrative offers strategic PR, image building, content ideation, and brand communication services. Its core strength lies in creating nuanced narratives for luxury, hospitality, design, fashion, and lifestyle brands that want to go beyond the transactional and build deeper emotional resonance with their audiences.
Driven by creativity and guided by purpose, Noir Narrative has already begun working with a handpicked portfolio of clients across India. From narrative-led campaigns and founder positioning to launch strategies and cultural moments, the agency promises a fresh perspective rooted in editorial integrity and emotional intelligence.
“Noir Narrative was born out of a simple belief — that desire is not manufactured, it’s narrated,” says Tanya Katta, Founder of Noir Narrative. “In an age where content is everywhere, what stands out is depth, beauty, and cultural context. That’s what we aim to build for every brand we represent — a voice that is not just heard, but remembered.”
With its tagline “We don’t just tell stories — we curate desire,” Noir Narrative is poised to shape a new language for modern luxury brands seeking meaning, magnetism, and memorability.
