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Dentsu India Launches Dentsu AMP; A New Era Of Video-First Brand Storytelling

TLDR: Dentsu India has launched Dentsu AMP, a new video-first content engine that combines human creativity with AI-enabled workflows to produce high-quality, scalable...

Eveready Appoints The Minimalist as its Digital Agency Partner

TLDR: Eveready, India’s leading battery and flashlight brand, has appointed The Minimalist as its digital agency of record to enhance its digital presence through bold...

BoAt And Google Collaborate To Launch The #BoAtGeminiChallenge

TLDR: BoAt and Google have partnered to launch the #boAtGeminiChallenge, a creative competition inviting creators and young Indians to use Google’s AI models...

Meta Unveils New Gen AI and Creator Tools to Help Brands Scale

TLDR: Meta has unveiled new generative AI and creator tools designed to help brands and agencies scale their advertising efforts on Facebook and Instagram. These tools...

Animeta Accelerates Momentum In FY’25 With Uber, Starbucks, Amazon & More

TLDR: Animeta, a tech-data enabled influencer marketing company, has significantly accelerated its momentum in FY’25, executing over 30 campaigns for major global and...

JioStar Entertainment Launches The Collective

TLDR: JioStar Entertainment has launched ‘The Collective,’ a new series bringing together marketing leaders to discuss the future of advertising in Indian...

Budweiser 0.0 Launches It’s First-Ever Festive Campaign In India ‘Made For Celebrations’

TLDR: Budweiser 0.0 has launched its inaugural festive campaign in India, ‘Made for Celebrations,’ aiming to position the brand at the heart of modern Indian...

‘Ab Kuch Cinematic Karte Hain’ Sony India Invites Wedding Creators To Turn Every Moment Into A Film

TLDR: Sony India launched the ‘Ab Kuch Cinematic Karte Hain’ campaign, inviting wedding creators to upgrade to the FX30 camera to transform traditional...

Rasrang by iTV Network Redefines Festive Brand Engagement

TLDR: iTV Network has launched “Rasrang,” a new data-driven festive offering for advertisers to enhance brand engagement and visibility across its platforms...

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Meta Brings New Video, Creative & AI-Powered Tools for Brands This Festive Season

TLDR: Meta has launched new AI-powered, video, and creative tools for brands to boost their sales campaigns during the festive season. These updates focus on enhancing...