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Our plan is to build a great regional space for which we are primarily headed- Samir Gupta, Chief Business Officer at Bzinga

“Our plan is to build a great regional space for which we are primarily headed”: Samir Gupta, Chief Business Officer at Bzinga

An unconventional inverse-auction platform in the e-commerce space, Bzinga enables users to get products using their skills. The platform seeks to replace the joy of...

"Nua decided to create a brand story based on real conversations and solving period problems": Nameeta Saigal, Head Of Marketing, Nua

“Nua decided to create a brand story based on real conversations and solving real period problems”: Nameeta Saigal, Head Of Marketing, Nua

The femtech brand, Nua has collaborated with Hockey Maharashtra. Further to this association, the brand is keenly expanding the safe space for girls to talk freely about...

"India’s creator market is poised to see over 400 million users by the end of 2022": Varun Saxena, CEO and Founder, Bolo Live

“India’s creator market is poised to see over 400 million users by the end of 2022”: Varun Saxena, CEO and Founder, Bolo Live

With its 3 year anniversary, Bolo Live is committed to broadening the avenues of the app. The social live streaming platform is planning to bring more monetization...

"Our strategy remains to double click on supply and thereby increase the demand": Yashi Bisani, Associate Director of Brand Marketing, Treebo Hotels

“Our strategy remains to double click on supply and thereby increase the demand”: Yashi Bisani, Associate Director of Brand Marketing, Treebo Hotels

With its latest brand campaign, Treebo Hotels is ensuring people that affordable and budget travel is possible without even compromising on quality stay. The brand is...

"At Angel One, we aim to make investments hassle-free for our clients": Prabhakar Tiwari, CGO, Angel One Ltd.

“At Angel One, we aim to make investments hassle-free for our clients”: Prabhakar Tiwari, CGO, Angel One Ltd.

Recently, Angel One, the retail stockbroking house in India has announced its collaboration with entertainment platform TVF’s The Screen Patti. The campaign was...

"With Sounds of Sleep, our objective was to revive music as a sleep aid": Smita Murarka, CMO, Duroflex Pvt. Ltd.

“With Sounds of Sleep, our objective was to revive music as a sleep aid”: Smita Murarka, CMO, Duroflex Pvt. Ltd.

In a recent announcement, Duroflex, India’s sleep solutions brand has yet again collaborated with the Indian music industry through Sounds of Sleep 2.0. This is...

“We are investing in Performance marketing across all E-Commerce platforms”: Milind Pingle, CEO, Allana Consumer Products Private Limited

The FMCG division of Allana Group of Companies, Allana Consumer Products Pvt. ltd. is one of the leading food companies in the country. Starting from Edible oils and...

Interview with Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18

“We kept the DNA intact about MTV Roadies, while everything else is changed”: Anshul Ailawadi, Head – YME, Viacom18

Viacom18 has announced its content strategy for this year. A number of new shows lined up along with an all-new brand division, KaanPhod. MI in a one-on-one conversation...

Interview of Samrat Ghosh, Chief Cluster Officer – East, ZEEL and Amarpreet Singh Saini ,Chief Channel Officer, Bhojpuri Cluster, Zee Biskope

“We want to be in our leadership share but we want client share now”: Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, Zee Biskope

One of the leading Bhojpuri channels, Zee Biskope has maintained its content plethora for its viewers. Since its launch, the channel has embarked on several on-ground...

“In the next 6 to 12 months, people will see a lot of interesting developments in myBillBook”: Rahul Raj, CEO and Founder of FloBiz

Founded in 2019 by IIT & BITS alumni, FloBiz is a fast-growing startup backed by renowned global investors like Sequoia Capital India, Think Investments, Elevation...