Tag: advertising strategy, brand integration, brand recognition, ICA, In-Content Advertising, Marketing innovation, MarTech, Message Recall, Subconscious Recognition, TV Advertising, Whisper World
Cognitive Science Turns Ad Breaks Into Déjà Vu Moments With In-Content Advertising
TLDR: Whisper World introduces In-Content Advertising (ICA), a martech solution that places short, 7-second brand integrations within TV content’s narrative flow....
