Tag: Amardeep Singh, Anil Jayaraj, Castrol India, CEO, CMO, Interactive Avenues, Jaya Jamrani, JioCinema, Madison Digital, TATA IPL 2023, Viacom18 Sports, Vishal Chinchankar
Advertisers elated as IPL on JioCinema delivers bumper ROI
JioCinema, the official digital streaming partner of TATA IPL 2023, has been setting new records with its IPL viewership. The platform received 1300 Cr. video views in...
Digital overtakes TV as a preferred destination to watch TATA IPL 2023
According to data.ai, on an average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV. [BARC 2+ | Period: 15th Apr to...
IPL revolutionizing the impact of seasonal ads
Indian Premier League (IPL) is one of the most anticipated games that fans and even brands look forward to. As the summer gets ready to hit you off, IPL season arrives...
TATA IPL 2023 on JioCinema Clocks a Record-Breaking 1300 Cr. + Video Views in the First Five Weeks
JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, continues to set global benchmarks in the world of digital sports viewing as it clocked over 1300 Cr....
Advertisers on TV during TATA IPL 2023 drop by 43% in first 38 matches
The Indian Premier League (IPL) 2023 is experiencing a significant decrease in television advertising this year, as stated by the latest BARC data. In the first 38...
JioCinema Viewership breaks all records, touches 2.2 Crores during CSK Run- Chase against Rajasthan Royals
The Chennai Super Kings vs Rajasthan Royals TATA IPL 2023 match on JioCinema clocked the highest ever concurrent viewership. JioCinema broke all previous records as the...
