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Is X Factor Missing In ‘X’? The Rebranding Tale

Is X Factor Missing In ‘X’? The Rebranding Tale

In an ever-evolving world, how does it feel to be inclusive? This was precisely my thought when I learned about Twitter being rebranded to X by its owner Elon Musk. The...

Successful Business Diverse workforce Men Women in the ecosystem

Successful Business = Diverse workforce = Women + Men in the ecosystem

She knew she could do it, so she did! If I may ever define a woman, I will say this to the world. There’s almost nothing that ‘she’ can’t accomplish. Having...

TheSmallBigIdea announces key elevations for senior management

TheSmallBigIdea announces key elevations for senior management

Over the last 8 years, TheSmallBigIdea has earned a reputation of being a leading independent digital agency, working across categories of entertainment, BFSI, FMCG,...

TheSmallBigIdea bags Digital Marketing for Sandu Pharmaceuticals

TheSmallBigIdea bags Integrated Digital Marketing mandate including e-commerce for Sandu Pharmaceuticals

TheSmallBigIdea, a leading full-service digital and social media marketing agency, has been appointed as the digital strategic partner for one of India’s top...

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TheSmallBigIdea conceptualizes the anthem ‘Tu hai Taaqat’ for Protinex campaign #ProteinPledge

With an aim to create awareness about the crucial role of protein in the overall well-being amongst Indian adults across age groups, Protinex, the leading nutrition...

TheSmallBigIdea Ajay Devgn and Yashraj Mukhate

TheSmallBigIdea designs the collaboration of the year with Ajay Devgn and Yashraj Mukhate

Taking the excitement level a notch higher for Ajay Devgn Fflims latest movie Runway34 starring Ajay Devgn, Amitabh Bachchan, Boman Irani, Rakul Preet Singh....

ASCI enters next phase of evolution, unveils new brand identity

ASCI regulation on virtual digital assets: How effective it is for VDA industry?

The Advertising Standards Council of India (ASCI) has issued new guidelines for virtual digital assets (VDAs). In a recent announcement, the council has underlined the...

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TheSmallBigIdea wins social media duties for ALTBalaji

Full services digital and social media marketing agency, TheSmallBigIdea, has been awarded with the social media duties for ALTBalaji, Balaji Telefilms’...

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TheSmallBigIdea’s #ZeeVajwaKshannGajwa Campaign Strengthens ZEE Vajwa’s Social Media Profile

The Small Big Idea seeks to conquer new heights with its TSBI Bharat program and as part of the program, they will handle the social media mandate of ZEE Vajwa. A...

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TheSmallBigIdea wins social media duties for Universal Music India

Further strengthening its presence in the Media and Entertainment category, full services digital marketing agency, TheSmallBigIdea has won the social media mandate for...