Tag: Marketing Decision Index, MDI Q2 2023, TRA
TRA’s MDI Q2 2023: South Zone Businesses Continue to Prioritize Digital Channels
The Q1 and Q2 2023 comparison of marketing medium strengths in the South zone reveals a continued focus on digital channels, as businesses in the region prioritize...
“Marketing Budgets for the next quarter are set to increase by 5.7% in Q2 2023”: TRA’s Marketing Decision Index Q2 2023
TRA’s Marketing Decision Index (MDI) Q2 2023 is a quarterly benchmark report, the second in its series, and a global first that provides leading indicators through...
ZEE5 Emerges As Most Trusted OTT Brand In TRA’s Brand Trust Report 2020
ZEE5 has been declared as the most trusted OTT brand with an All India Rank of 108 as per the recently released Brand Trust Report (BTR) 2020 report published by TRA...
