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Is X Factor Missing In ‘X’? The Rebranding Tale

Is X Factor Missing In ‘X’? The Rebranding Tale

In an ever-evolving world, how does it feel to be inclusive? This was precisely my thought when I learned about Twitter being rebranded to X by its owner Elon Musk. The...

: Rajat Sharma, Chairman of India TV, most followed TV news personality on Twitter, with 10.7 million followers.

Rajat Sharma of India TV Becomes Most Followed TV News Personality on Twitter

  Rajat Sharma, Chairman of India TV, has reached a milestone by gaining 10.7 million followers on Twitter, making him the most followed TV news personality...

Twitter introduces voice messages in India

Twitter Blue Check Verification fee – A smart business move

A stir went onto the world when Elon Musk announced the deal of $44 billion to own Twitter. The acquisition was completed on 27th October. After joining the social media...

Twitter discloses how brand conversation powers shopping in #LetsTalkShop report

Twitter discloses how brand conversation powers shopping in #LetsTalkShop report

Shopping is a hot topic in the social space, and especially so during the festive season in India. While shoppers turn to services like Twitter to discuss their big...

CNBC-TV18-Storyboard18

CNBC-TV18’s Storyboard18 and Twitter India continue their partnership

CNBC-TV18’s Storyboard18 and Twitter India’s special series “The Conversation” – has been flagged off into its third edition this year, and is already...

Twitter promotes Rishabh Sharma as Head of Core business, Twitter Next Asia-Pacific

Twitter promotes Rishabh Sharma as Head of Core business, Twitter Next Asia-Pacific

Twitter has elevated Rishabh Sharma, formerly head of Twitter Next in India, to a new region-wide role as Head of Core Business, Twitter Next Asia-Pacific. The...

Eloelo's humorous take on rival’s print ad goes viral on Twitter

Eloelo’s humorous take on rival’s print ad goes viral on Twitter

Indian Twitter was abuzz with banter as social gaming and live streaming platform, Eloelo took on the Short-video platform Moj with a funny iteration of Moj’s...

Twitter introduces voice messages in India

70% of Indians say videos on Twitter align with their interests

Everything that happens in the world, happens on Twitter first and India’s affinity towards video content plays out in real-time on the service. Whether it is the...

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Talkwalker and Twitter associates to release a report exploring the Cost of Living conversation

Talkwalker, a leading consumer intelligence platform, in partnership with Twitter, announced the launch of its Exploring the Cost of Living Conversation 2022 report...

Twitter’s Innovators Agency Awards to celebrate best-in-class work from agencies

Twitter’s Innovators Agency Awards to celebrate best-in-class work from agencies

Twitter is reintroducing its Innovators Agency Awards to appreciate and inspire innovative work in media planning by agencies. First introduced in 2019, the Innovators...