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LF’s new show ‘Mast Maharashtra’

MediaInfoline June 26, 2020

LF, everyone’s favorite destination/TV channel for travel and food launches their new offering – ‘Mast Maharashtra’ on 3rd July 2020. This show is the channel’s attempt to beautifully showcase the spirit of Maharashtra through its vivid colors and cultures, people and places and the scenic beauty which illuminates the powerful history of the state. Often called the ‘Gateway to the Heart of India’, Maharashtra is a power pack state with its bubbling culture, great economic enterprise, traditions, ethnic richness, and wide diversity.

The show follows the journey of Mumbai chi mulgi Prajakta Mali, who undertakes a solo journey across the diverse regions of Maharashtra. Through her eyes, experience Maharashtra’s infinite amount of textures, flavors, sounds, and colors in a different perspective and be introduced to a side of our state you never knew existed. Traveling to the various cities and districts to understand the very essence of its people and their impelling causes of living, an amalgamation of culturally rich yet modern life that unites them. Each episode focuses on 3 exceptional aspects of this state: the people of the state, places that make Maharashtra popular, and the delectable palate of Maharashtra.

Via her solo journey, Prajakta discovers the vast cultural mosaic of Maharashtra and its many hidden stories; that move and inspire her. “Truly a Mast place to live in, Maharashtra is a state that makes me feel proud to be a Maharashtrian. Modern yet cultural, fast-paced yet peaceful, Maharashtra is so much more than what meets the eye. With LF, I got a chance to revisit the old and explore some new aspects of this culturally rich state as I embark on a solo trip. Being an avid traveler, driving 1500kms in my trusty SKODA throughout the state and going places was my favorite thing to do during the shoot. I have experienced the magic that the state offers and my fascination for Maharashtra has been effervescently translated into these episodes”, says Prajakta Mali, Host, Mast Maharashtra. A popular face in the Marathi industry, she has worked in movies like Party, Hampi, Dokyala Shot and Kho Kho to name a few. An Indian Marathi actress, Prajakta’s journey is a perfect mix of passion and creativity.

Join Prajakta as she goes on innumerable adventures which will set your adrenaline rushing. From must-visit destinations to must-eat places to must do while in Maharashtra, the show encapsulates famous locations in and around the state and takes the viewers on a journey from Mumbai to cities and towns like Pune, Kolhapur, Amravati, Nagpur, Ratnagiri, and more.

Amit Nair, Business Head, LF says “Through this show, we have attempted to showcase Unlimited Maharashtra, the state which is cosmopolitan, forward-thinking, and vibrant. Brand LF has always been known for its exclusive and meaningful content, and with Mast Maharashtra, we have tried to offer a kaleidoscopic view of the state and its offerings. We have tried to touch upon all aspects that make Maharashtra special and unique and reached out via travel, food, and culture to connect with our viewers. As one cannot travel in these difficult times, join us as we hit the road and satiate your wanderlust with this show full of infotainment.”

So, join in on this magnificent journey and get set to redefine your Mast Maharashtra. Prepare to feel the joy you take in the pride and depth of our state as the host as well as the state epitomizes ‘Mast’.

Presented by Skoda and co powered by Lifebuoy, Mast Maharashtra will be aired every Friday, 8:30 PM on LF and every Sunday, 6:30 PM on Zee Marathi starting 3rd and 5th July 2020.


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