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H&M launches Campaign to showcase India special collection

MediaInfoline October 11, 2019
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H&M, Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a sustainable way unveils an India special campaign to coincide with the launch of their party wear collection, just in time for the festive season.

While the festive collection is perfect for Indian customers who love a chic wardrobe with a hint of sparkle for their celebrations this season, the campaign captures how this collection moves smoothly from one mood to another across night wear for terrace parties, endless game nights, pre-wedding soirees and cocktail evenings. It presents ideas on a wardrobe refresh with H&M’s latest festive trends that offer a combination of luxurious fabrics, vibrant colours and unique Indianesque elements like all over sequence, paisley print and jacquard.

“India is a country of varied demographics with rich regional influences and local traditions which beautifully co-exist with the global fashion party trends in the wardrobe choices of the customers. With the India special festive collection, we are delighted to add the sparkle and shine to their evening wear that they can flaunt in time for the party season,” says Janne Einola, Country Manager, H&M India.

More about the India Special Collection

The women’s collection includes flounce sleeve dresses, paisley and brocade suit sets, jumpsuits and calf length skirts matched with crop-tops to ‘switch from work to play’ in the bustling festive season between October and December. The men’s festive collection includes velour jackets, patterned shirts and jacquard suits with satin detailing.

Additionally, The H&M Divided range offers glamorous bodysuits, metallic knit cross-body tops and camisole dresses that can be paired with leggings, trousers, skirts, stockings and boots as the weather gradually turns colder. The kid’s collection includes cheerful tulle dresses and boleros in a shimmering celebration of colour which make the perfect occasion wear.

The Festive collection will be available across all H&M stores in India and online on hm.com and Myntra.

Campaign film link:-  here

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