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Glenfiddich introduces new campaign with Glenfiddich Irrepressible

Madhushree Chakrabarty December 24, 2020
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Glenfiddich launches a new campaign with Glenfiddich Irrepressible, which recapitulate the requirement of taking risks to achieve the meaningful growth, to live unconventionally and write our own rules through the lives of individuals who are irrepressible.

The individuals who are driven by their own sense of purpose and go on their own trail. Glenfiddich Irrepressible narrates the experiences on the unknown paths discovered while walking through the trails of risk taking. The campaign offers a platform for such individuals to share their real life challenges and experiences for moving ahead. It will go live on the social media handles of the brand, followed by interactive sessions on Glenfiddich Brand Ambassador’s Instagram handle @dramswithdrama. It has collaborated with the popular Chef Manish Mehrotra (Indian Accent) and popular Indian theater actor Boman Irani in the first leg and other celebrities thereafter. 

Angad Singh Gandhi, Glenfiddich India Brand Ambassador, said, “Glenfiddich Irrepressible is an endeavor to celebrate individuals who stare fear in the eye and forge ahead to follow their dreams. They are known to have overcome great odds to contribute to the world. We recognize their risk-taking spirit, celebrate their inventive approach and glorify their fearlessness for what we believe at Glenfiddich – the power of stepping out of your comfort zone to embrace the unknown for meaningful growth.”

Glenfiddich was founded by William Grant in the year 1886 in the United Kingdom. It is a single malt whisky produced and owned by William Grant & Sons Distillers Limited. The brand has became famous in Indian by supporting creative arts through several initiatives like World’s Most Experimental Bartender Competition and annual Artists in Residence programme.

Currently, William Grant & Sons, Ltd. is being run by the family’s 5th generation. Apart form Glenfiddich, the brand also distils some of the other celebrated single malt The Balvenie®, blended Scotch Grant’s®, Hendrick’s® Gin, Tullamore D.E.W Irish Whiskey, Sailor Jerry®, and Milagro® Tequila.

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