Kajal Aggarwal showcased ‘The Sliding Comb’ Challenge on Social Media
Parachute Advansed Aloe Vera Enriched Coconut Hair Oil has launched a social media campaign named, Sliding Comb Challenge. As per this campaign, consumers try the challenge to measure the softness of one’s hair. And, if their hair fail this challenge then, Parachute tells its consumers as how they can get it in two easy steps. Firstly, combing the hair right to foster soft and healthy hair and secondly, regular hair conditioning routine with Aloe Vera Enriched Coconut Hair oil.
Bollywood actress Kajal Aggarwal also took up the challenge on social media and shared her relatable story on tangles and hair knots and also the solution to the ever smooth and soft hair. The actress posted a video post on Instagram saying, “ My ultimate wish was to have soft hair so that I can style it easily in my daily shoots. With Parachute Advansed Aloe Vera Enriched Coconut Hair Oil’s regular application it’s been so easy to achieve that. With soft hair turning all my hair woes into hair wows, I could take up the Sliding Comb Challenge with ease”.
Parachute Advansed Sliding Comb challenge saw 129 celebrity participation including celebrities like Ashnoor Kaur, Niti Taylor,etc. There are many more social media influencers who joined the challenge such as Deepthi Sunaina, Shreemayi Reddy, etc.
Through the challenge campaign the brand wanted to convey a simple message that soft and beautiful hair can also be achieved, even without going to a parlour and without undergoing an elaborate chemical process. All one need is regular oil massaging and brief conditioning session with the Parachute Advansed Aloe Vera Enriched Coconut Hair Oil. The regular nourishment of the coconut oil with aloe vera will make the hair so soft that one can easily slide a comb through the strands of your hair without any obstruction and tangles.