The 2 ad TV and digital campaign, Magic Bahar Hai Bro, featuring Vijay Raaz in yet another erratic role could be spotted during the recently finished India-SA one day series and the India-WI cricket series. The campaign has already amassed a cumulative 15M views across channels.
Magic Bahar Hai Bro was conceptualized by creative duo effenjey and magipin’s internal teams, directed by Amit Satyaveer Singh and produced by Twenty Seventh Films.
The first film in the series shows Vijay Raaz embroiled in a street fight and a guy recording the video on his phone. The second one shows him entering the street in the most unexpected vehicle you can imagine. While the setup is on the streets, the camera eventually turns to reveal the real magic of magicpin.
As Ankit Kumar, head of brand and marketing, magicpin says, “magicpin has always believed in a straight-talking, cut-to-the-chase tone of communicating. The new campaign is again based on a simple insight, embedded in our product: magicpin helps bring the magic in local retail and shopping from the street to the phone.”
effenjey, creative duo added, “The street is where the stuff is real, where the fun actually happens. Coincidentally, it’s also where you get great discounts, deals, and whatnots if you use magicpin. So, we just used one to sell the other.”
About magicpin:
magicpin has been transforming the offline shopping experience in India since 2015. The mission for the brand has always been clear, connect more customers with retailers digitally and empower retail partners to boost demand hence unlocking greater value for more offline merchants.
India’s largest local shopping app embraces retailers from local merchants to large brands, online and offline. We enhance customer experiences through our unique magicpin rewards programme (magicPoints), which makes over 200k partner stores (local and online) available on a smartphone app, ready to be discovered, leading to attractive savings. magicpin caters to over 6+ million users who are enjoying great deals and savings on the app.
magicpin drives over $2B of annual business that covers local retailers as well as well-known brands like Pantaloons, Lifestyle, Westside, Levis, Jockey, Titan, Fastrack, McDonald’s, CCD, KFC, Pizza Hut, Taco Bell, Flipkart, Boat, Amazon, Samsung, Biba, ITC, Zandu, P&G and many more. Check us out here.
